The bad quality of their marketing teams is one of the many reasons startups fail. Most tech entrepreneurs have a background in engineering and therefore lack the professional know-how to build a marketing team efficiently. When it comes to increasing visibility to a target audience, they meet barriers. They often disregard the importance of developing an efficient and brilliant marketing team since it is equally important to build a brilliant tech team. According to a study from IBM Institute for Business Value and Oxford Economics, over the first five years, 90 percent of Indian startups fail. In effect, sales are the receivables for any start-up. Early-stage businesses sometimes end up recruiting amateurs to lead their marketing attempts in the midst of the perplexity of making key company choices. A research undertaken by the worldwide human resource consultancy CareerBuilder disclosed that 84% of businesses in India were impacted by poor recruitment. One poor recruitment could cost more than Rs 20 lakh, the study added. Before a startup starts the process of interviewing, recruiting and evaluating a salesperson to prevent troubled situations, it is essential to know the notion of sales. A sale is essentially the art of making a bargain, and mastering it will bring you nearer to your company objectives. Building an innovative product does not end with a good business strategy, but also constructing an efficient marketing team. It may be a clich but not only does a real entrepreneur know how to construct a product, but also how to sell it. A startup's success and failure depend mainly on its sales team's ability. Even though your product is tech-savvy and disruptive, if you don't understand how to sell it well, you'll have to bring down those shutters quickly. Make your sales team a high performing one Startups often delegate a salesperson's duties due to budget limitations to current staff. When an organization reaches a certain level of development, however, customer meetings, inbound / outbound calls, demo requests, presentations, etc. suddenly soar. This requires time and money to be invested in employing a specific salesperson to assist you take advantage of your possibilities. Good sellers are very costly, so hiring calls for strict due diligence are the method. Someone with previous excellent product sales experience may not necessarily be the correct fit for your business or product. Besides having the knack of selling, the person must be willing to reach the next level of sales, participate productively with clients, and receive appropriate product reviews. Even after building the sales team, you cannot wash your hands off your duties until you see the effect of the sales team on the income of your company. Keep an eye on the team, communicate with them almost daily, provide feedback, and listen to suggestions to ensure the sales team is constantly improving. One of the key ways of sustaining fresh and seasoned talent is regularly conducting training. An amazing marketing team will definitely improve the opportunity to transform your startup into a successful and established organization.