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Hyundai Motor Company and also Sony Pictures Entertainment today revealed they have entered into a special and unprecedented multi-picture promotional partnership that will feature the automaker's brand-new models and innovations in upcoming Sony Pictures productions. Under the offer Hyundai Motor will certainly likewise offer significant marketing assistance as well as the companies will collaborate on a wide range of ancillary content-creation.

The partnership will marry Sony Pictures IP with Hyundai Motor's modern technology and also layouts, building on the cinematic high quality of the workshop's big-screen price and bringing to life the automaker's human-centered future movement vision dedicated to renewing cities and also galvanizing city air wheelchair. The partnership will use a wide range of opportunities to take advantage of Sony Pictures IP for marketing content and also immersive entertainment, work together on infrastructure and also vehicular ideas for Sony Pictures movies, co-create virtual reality and gaming experiences, and co-produce events, to name a few opportunities.

Hyundai Motor's brand-new models and also modern technologies will certainly be included in 5 upcoming Sony Pictures films including Uncharted (July 2021); the follow up to Spider-Man : Far From Home (November 2021); the sequel to Spider-Man: Into the Spider-Verse (October 2022); and also other tentpoles to be figured out.

" This strategic partnership with Sony Photo will enable clients to comprehend and experience our human-centered future mobility vision through cutting-edge vehicles and also modern technologies, illuminating a means forward for changing just how we relocate, interact, and also design our lives for optimum benefits. We will supply numerous methods to motivate our customers and film fans around the globe," said Wonhong Cho, Executive Vice President and also Chief Marketing Officer of Hyundai Motor.

" This offer personifies real definition of words partnership," stated Jeffrey Godsick, EVP of Global Partnerships and Brand Name Management, and Head of Location Based Entertainment at Sony Pictures Entertainment. "The deal has several layers, consisting of significant marketing support, yet its actual potential and impact come from groundbreaking content that we will certainly establish with each other."

At CES 2020, Hyundai Motor Company revealed its innovative vision for urban wheelchair to help rejuvenate human-centered future cities. The three-pronged strategy to realize the vision includes A) Urban Air Movement (UAM), a new form of mobility making use of air room to drastically minimize transit time B) Objective Constructed Vehicle (PBV), an eco-friendly urban mobility device enabling customization for diverse lifestyles and C) Hub, a space for mobility transfer and also community tasks.

Hi-res images can be downloaded and install from here - Dropbox_Hyundai_Sony Pictures

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