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UAEs most flexible credit card launched by Liv.

Liv., the digital only lifestyle bank by Emirates NBD, is extending its millennial-friendly proposition by introducing a unique credit card program. The Liv. Platinum and Liv. World credit cards provides customers the elasticity to choose and easily switch between reward program, and also obtain significantly higher rewards on spend categories of their choice, along with more lifestyle benefits.

Liv. launched by Emirates NBD in 2017, offers the millennial generations preference for comfort and access to banking services anytime, anywhere. Adding on this value proposition, the bank has generated a flexible credit card, in partnership with global payments and technology giant Mastercard that provides people evolving lifestyle needs of its youthful customer base.

Customers can opt to earn rewards in the form of Skywards Miles, U By Emaar points or as cashback. Cardholders can also pick a total of four spend categories such as dining out, groceries, shopping and others where they can earn up to 15% of spends as rewards. Moreover, customers can also choose from a list of extra benefits to add to the card and pay only for those selected, as well as obtain a range of complimentary benefits.

As a digital bank built by and for millennials, Liv. understands that its customers seek a personalized and custom-built experience including for their banking services. The introduction of the Liv. World and Platinum cards builds on our aspiration to serve as a financial buddy to our customers, by giving them the flexibility to design a credit card that is built around their lifestyle needs. Whether youre an avid traveler, savvy shopper, or enthusiastic foodie, a Liv. credit card can help you maximize the rewards that make the most sense for you." commented Suvo Sarkar, Senior Executive Vice President & Group Head Retail Banking and Wealth Management, Emirates NBD

Liv. customers can sign up for a credit card directly from the Liv. mobile app in a simple and user-friendly process.

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