UAE integrates Amazon.ae into Essential Goods Prices Platform to boost price transparency

The UAE Ministry of Economy and Tourism has partnered with Amazon UAE to expand its Essential Goods Prices Platform, enabling consumers to compare prices of essential products across online and physical retail outlets.

Announced on November 11, 2026, the collaboration makes Amazon UAE the first e-commerce retailer to be integrated into the platform, which was launched in April this year. The initiative aims to promote smart shopping, strengthen price transparency and encourage fair competition across the UAE's retail sector.

The partnership was formalised through a Memorandum of Understanding (MoU) signed at the Ministry's headquarters in Dubai, in the presence of H.E. Abdulla bin Touq Al Marri, Minister of Economy and Tourism. The agreement was signed by H.E. Abdulla Ahmed Al Saleh, Undersecretary of the Ministry, and Ronaldo Mouchawar, Vice President of Amazon Middle East, Africa and Turkey.

Under the agreement, Amazon.ae's product price records are now available on the Essential Goods Prices Platform, allowing consumers to compare online prices with those offered by major physical retailers.

Bin Touq said the collaboration represents a step towards strengthening digital connectivity between government entities and e-commerce businesses. He highlighted the role of technology and innovation in improving consumer protection, increasing transparency and enhancing the efficiency of the UAE's digital economy.

He added that the Ministry aims to develop an integrated, data-driven system for monitoring and analysing commodity prices while expanding partnerships with leading local and international e-commerce companies. The initiative also supports the objectives of the UAE's ‘We the UAE 2031’ vision to establish the country as a global hub for the new economy.

Ronaldo Mouchawar said the integration would help consumers make more informed shopping decisions by providing greater access to price information for everyday essentials available on Amazon.ae. He added that the partnership reflects a shared commitment to building a digitally connected and consumer-focused economy.

Real-time price monitoring and customised shopping baskets

According to the Ministry, the integration will enable regular updates of Amazon's pricing data in line with approved technical standards. The system is designed to ensure the reliability, accuracy and timely availability of information while maintaining data security and complying with governance and cybersecurity requirements.

The Essential Goods Prices Platform currently covers 33 product categories, including 17 essential consumer goods and 16 other key commodities. Prices are monitored in real time across 12 major physical retail outlets, alongside Amazon.ae as the platform's first online retailer.

The platform displays minimum and maximum prices for products at different outlets and branches, allowing consumers to identify more affordable purchasing options. It also offers a customised grocery basket feature, which enables users to select products according to their requirements and directs them towards the most cost-effective shopping option.

The initiative focuses on products identified through the consumer priority products list, ensuring that frequently purchased essential goods remain central to price monitoring.

By expanding its coverage to online retail, the Ministry aims to improve price comparisons, promote informed purchasing decisions and encourage consumers to make better use of their household budgets. The collaboration marks another step in the UAE's efforts to strengthen digital retail services and improve transparency across its consumer market.