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STS Group has always prioritised passenger and staff safety. Being a responsible transport operator, they actively conduct extensive training programmes all employees, covering road safety practices and policies, soft skills, and the STS Code of Conduct.

The launch of this campaign was held at the GEMS New Millennium School, Al Khail and was attended by STS Group bus drivers, foremen, and transport supervisors. Speakers from Roads & Transport Authority (RTA), Dubai Police, and RoadSafetyUAE were invited to address the workforce on matters of transport laws and regulations in the region and safe driving practises.

Steve Burnell, STS Group Managing Director, said "The safety of our customers and employees will always be our priority. School bus safety begins with positive and professional driving behaviour. The Safe Driver Campaign serves as a platform to ensure our values of Safe, Timely, Smart resonate with every employee in the workforce.

Going forward the Safe Driver Campaign will include the following elements: monthly school bus driver trainings, including a new video dedicated to the 6 focus areas; short snackable videos for individual focus areas, to be circulated to the school bus drivers via weekly safety messages, dedicated WhatsApp groups, and Social Media channels; a digital campaign whereby school bus drivers will post videos on the six focus areas across our social media channels. By posting and tagging their colleagues, these drivers will encourage their peers to share similar practices.

ThomasEdelmann, Managing Director of RoadSafetyUAE adds Statistics show that more than 90% of road accidents happen because of human error. Responsible fleet operators like STS Group must educate their school bus drivers on anticipating the possible errors of other road users and keep training their defensive driving skills.

In addition to launching the Safe Driver Campaign, Burnell proudly announced the companys recent accolade. STS Group received a total of three internationally recognised RoSPA Gold Level Awards for demonstrating high health and safety standards.

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