Seera and Disneyland Paris announce Paris strategic partnership to increase visitors from Soura Arabia

Tourism

Seera and Disneyland Paris announce Paris strategic partnership to increase visitors from Soura Arabia

Saudi Arabia's trusted and efficient travel service provider, Seera Group (formerly Al Dayar Travel Group) has partnered with Disneyland Paris to further strengthen the travel demand from Saudi Arabia, the wider GCC and North Africa to Paris.

With this new alliance, Sierra is now the general sales agent for Saudi Arabia and the wider GCC and for North Africa, Lebanon and Jordan. Seera sells Disney packages including hotel lodging and park entry on all platforms including corporate and government travel sites - both operated by Elaa, the group's special travel management business, and directly ending consumers with Almosafar, Seeras flagship omni-channel consumer travel By tajawal, an online travel booking site based in the UAE.

Seera will also create customized packages that include aircraft and auxiliary products to create added value for its customers. Sierra's customized packages for Disneyland Paris are available to all third-party travel agencies in all of these markets.

Abdullah bin Nasser Aldawood, CEO of Seera Group, said: At Seera, our customers are at the center of our business and we are committed to providing them with a wide range of services to enhance their holiday experience. We continue to evolve our product offering to meet the needs of the regional travel market. In addition to driving continuous innovation, we work with global leaders to open up new opportunities to deliver more value to our customers. Our partnership with Disneyland Paris is designed to create unforgettable memories for family visitors from across the region.

Brigit McDonnell, Head of Sales Disney Destinations International, told: Every year, we create lifelong Disney memories for guests from different borders, and we are excited to partner with Sera to develop this new partnership. Many Saudi families are eager to see us.

Through this partnership, Seera aims to expand its properties and holiday packages in Paris, which is one of the top 10 destinations for Saudi travelers, according to Sera Group data. According to official reports, the French Consulate in the Kingdom issued 130,000 tourist visas in 2016, after which the numbers have increased further. Seera's partnership with Disneyland Paris, Europe's number one tourist destination, will further enhance the Saudi outbound audience, who can benefit from a variety of hotel packages and a wide selection of leisure attractions.

Visitors are guaranteed a lifetime trip to Disneyland Paris, where they can immerse themselves in the world of fantasy and adventure with their favorite Disney characters and engage in premium entertainment options, world-class attractions and Broadway-style shows. Designed to impress everyone with Disney magic, the wonders of Disneyland Paris come alive in two Disney Parks filled with fancy, imagination and adventure. The destination includes Disneyland Park, which opened in 1992 and Walt Disney Studios Park, which opened in 2002. With over 50 attractions spanning different themed lands, a variety of shops and restaurants, live entertainment options and encounters with Disney characters can be enjoyed by guests throughout the year. In total there are six Disney Hotels and two Disney Nature Resorts with more than 5,800 rooms, two international convention centers, Disney Village and a 27-hole golf course.

The 5-star Hotel Disneyland Hotel, just a short walk from the gates of Disneyland Park, is a majestic Victorian-inspired mansion that offers outstanding Disney quality, service and hospitality. Among other Disney lodging options, visitors can enjoy the charm of a luxurious 1900 coastal mansion located next to Disney Lake at 4-star Disney's Newport Bay Club.

Also, Villages Nature Paris - one of only two Disney Nature Resorts - offers a visual transformation with its unique indoor water park and amenities.

By 2020, Target will completely redesign one of its hotels into a residential suite for Tony Stark. Disney's Hotel New York - The Art of Marvel will showcase the dynamic and inspiring worlds of Iron Man, Avengers, Spider-Man and other superheroes with exclusive artwork and new contemporary design.

Recently, Seera unveiled its new identity and direction powered by a robust technology platform that underpins the groups different travel businesses. As MENAs largest domestic digital travel company, Seera manages sophisticated online travel sites on the web, mobile web and app, and retail travel agencies across the kingdom.