Technology

 Samsung Gulf Electronics has launched an immersive pop-up space at the Mall of the Emirates, following the Galaxy Unpacked event on July 10th. The innovative Galaxy Experience Space showcases Samsung’s latest AI-powered devices, including the Galaxy Z Fold6, Galaxy Z Flip6, Galaxy Buds3, Galaxy Buds3 Pro, Galaxy Watch7, and Galaxy Watch Ultra. The event runs from July 11 to August 7, offering visitors a hands-on experience with the advanced Galaxy AI ecosystem.

At the pop-up, visitors can explore how Galaxy AI leverages intelligent, durable foldable technology to enhance communication, productivity, and creativity. Key features such as the Galaxy Z Fold6's expansive screen, the Galaxy Z Flip6's FlexWindow, and FlexMode are on display.

Fadi Abu Shamat, Senior Director and Head of Mobile eXperience Division at Samsung Gulf Electronics, stated, “Samsung's long history of innovation has allowed us to lead in the mobile space, creating the foldable form factor and ushering in the mobile AI era. Our foldables meet the unique needs of every user, and with the enhanced power of Galaxy AI, we are delivering an extraordinary experience. We are excited to showcase these new products at our interactive pop-up space, giving consumers the chance to experience our cutting-edge technology firsthand."

The 132㎡ pop-up features various zones where visitors can experience how Galaxy AI enhances daily activities. The space demonstrates new ways to communicate, create, and accomplish tasks using the latest Galaxy devices. Highlights include AI-powered productivity tools on the Galaxy Z Fold6 and creative features on the Galaxy Z Flip6.

Daily Galaxy AI Workshops offer 15-minute sessions on features like Note Assist, Live Translation, and Circle to Search, with opportunities to earn rewards through Digital Roulette. Photography enthusiasts can attend a workshop at Ski Dubai to explore the Flex Zoom and Sketch to Image features. Fashion workshops will showcase how the Galaxy Z Flip6 can be used for clothing design, with top ideas winning devices and potential fashion scholarships.

The pop-up also features a gaming tournament in partnership with e-sports brand True Gamers, and a rap and singing challenge utilizing Galaxy AI features. Additionally, “Floga” (Foldables Yoga) sessions will incorporate the Galaxy Watch7 to track fitness metrics, demonstrating the seamless integration of Samsung’s ecosystem of devices.

Visitors completing the Galaxy Voyage experience have a chance to win a trip for two to Europe. Galaxy Z Flip6 customers can design their own tote bag using the device's Sketch to Image feature, providing a unique, personalized memento of their experience.

The Samsung Galaxy Experience Space is open daily from 10 am to 12 am at the Lower Ground floor, Grand Atrium area of the Mall of the Emirates.

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