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Samsung Electronics Co., Ltd., a Worldwide Olympic and Paralympic Partner, has announced an innovative collaboration with the International Olympic Committee (IOC) and Olympic Broadcasting Services (OBS) to transform the broadcast experience of the Paris 2024 Olympic Games. Utilizing the Samsung Galaxy S24 Ultra, fans worldwide will gain unprecedented, up-close views of the Games’ most exciting moments, including the historic Opening Ceremony on the Seine River and the thrilling sailing competitions.

As the Official Smartphone and Computing Equipment partner of the Olympic and Paralympic Games, Samsung will leverage its cutting-edge mobile technology and 5G connectivity to offer an intimate perspective of the iconic events. This initiative aims to make Paris 2024 the most accessible and engaging Olympic Games ever, enhancing Samsung’s legacy of supporting the Olympic movement through technological innovation.

Enhanced Viewing Experience with Galaxy S24 Ultra

The Opening Ceremony of Paris 2024 will be unique, taking place outside a stadium for the first time. Athletes will parade on the Seine River in designated boats for each national delegation, offering a spectacular view of Paris landmarks. Samsung will install over 200 Galaxy S24 Ultra smartphones on the bow and sides of the 85 athlete vessels, capturing high-quality HDR footage streamed via a private 5G network powered by Orange, the official mobile network provider of Paris 2024.

The same technology will be deployed for the sailing competitions in Marseille, allowing fans to experience the excitement of the races alongside their favorite Olympians. Months of research, development, and testing have ensured optimal video quality and connectivity performance across varying weather conditions. Samsung’s Galaxy S24 Ultra’s Optical Image Stabilization (OIS) features, enhanced transmission power, and relay towers on chase boats will provide a seamless live-streaming experience.

Quotes from Key Leaders

Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics, stated, "Samsung Galaxy mobile technology has transformed how users connect with the world. We're honored to work with the IOC and OBS to provide high-quality footage and bring fans closer to the excitement of Paris 2024."

Yiannis Exarchos, Chief Executive Officer of OBS, added, "Our partnership with Samsung will offer a truly original perspective of Paris 2024, evolving how fans experience the Games. Samsung's mobile innovation will allow millions to feel the spirit, action, and emotion of the Opening Ceremony and sailing competitions in real-time."

Samsung’s Long-Running Contribution to the Olympic Games

Samsung’s commitment to the Olympic Games spans decades, starting with the ‘Call Home’ program in 1998 and the Wireless Olympic Works (WOW) app introduced in 2004. Samsung has provided over 120,000 mobile products to athletes and staff since 1998, enhancing communication and connectivity during the Games.

Details on further technological innovations from Samsung for Paris 2024 will be announced in the coming weeks, continuing their mission to bring fans closer to the Olympic action and athletes.

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