The Mohammed Bin Rashid School of Government (MBRSG) has launched the Executive Diploma in Government Digital Communication the first of its kind in the region in collaboration with Dubai-based New Media Academy to upskill government communication teams, enhance their capacities and introduce them to international best practice in the field.

Running from May 9 to June 29, 2022, the Diploma programme is a collaborative effort between MBRSG and the New Media Academy that aims to advance government communications and train cadres across government entities to master social media communication, which now dominates the media scene in the UAE and around the world, and better connect with the community and all stakeholders.

The programme aims to quantify digital transformation worldwide particularly in the government sector and keep pace with the latest new technologies to ensure that the key messages of various government entities reach their target audience. It also seeks to enhance the ability to lead and develop effective digital communications, train government communication specialists to create social media strategies that align with the objectives of their respective entities, and outline a digital media strategy roadmap.

MBRSGs Executive President, His Excellency Dr Ali bin Sebaa Al Marri said: The Mohammed Bin Rashid School of Government is making tremendous efforts to keep pace with global developments in various sectors that directly affect the governments performance and ability to communicate with the community and lead public opinion. The media is a fundamental pillar and powerful instrument to promote a countrys reputation and project its soft power, which comes through the effective use of innovative and advanced government communication systems.

For years, digital media has been playing a central role in society, H.E. added. At MBRSG, we believe that embracing digital media and optimising its use by government institutions has become essential for not only promoting these entities but also implementing their strategic objectives. Our collaboration with New Media Academy to launch the first programme of its kind in the region to train government communication experts on digital media reflects our aspirations to bring about real change in institutional performance to boost its competitiveness now and in the future.