Kia Powers FIFA World Cup Trophy Tour Across Middle East and Africa with Premium Mobility Solutions

Sports & Championship

Kia Powers FIFA World Cup Trophy Tour Across Middle East and Africa with Premium Mobility Solutions

Kia Middle East and Africa has announced its participation in the FIFA World Cup Trophy Tour by Coca-Cola, supporting the initiative with premium mobility solutions across key markets in the Middle East and Africa.

As an official title partner and Value-in-Kind (VIK) mobility supporter, Kia will play a central role in enhancing fan engagement and ensuring seamless logistics across Saudi Arabia, Côte d'Ivoire, and Morocco.

Delivering Premium Mobility and Fan Experiences

The FIFA World Cup Trophy Tour is one of global sport’s most anticipated fan engagement platforms, offering supporters a rare opportunity to connect with football’s most iconic symbol. Kia’s involvement underscores its commitment to delivering high-quality experiences while strengthening its presence in strategic growth markets.

A fleet of 48 Kia vehicles is being deployed to support the secure transportation of the trophy, VIPs, organisers, and official delegations throughout the tour, ensuring smooth operations across all host locations.

Ahmed Soudodi, Vice President at Kia Middle East and Africa, said the initiative reflects the brand’s dedication to connecting communities with global football heritage through innovative mobility and immersive experiences.

Regional Activations Across Key Cities

From Riyadh to Abidjan and Casablanca, Kia is rolling out a series of on-ground activations designed to bring fans closer to the tournament.

The Kia Tasman is being showcased as the hero vehicle at major activation sites, including Roshn Front in Riyadh, Sofitel in Abidjan, and Anfa Park in Casablanca. These activations combine vehicle displays with interactive fan experiences, enhancing engagement across diverse audiences.

Strategic collaborations with local entities, including prominent landmarks and national broadcasters, are further amplifying the reach of the tour, extending its impact to millions of fans across the region.

Engaging the Next Generation of Football Fans

In addition to large-scale activations, Kia is also supporting grassroots engagement through surprise appearances at youth football training sessions in Saudi Arabia. These initiatives aim to inspire young players and foster deeper connections with the sport.

Strengthening Long-Term FIFA Partnership

Kia’s participation in the Trophy Tour reinforces its long-standing role as an Official Mobility Partner for FIFA. The partnership extends through upcoming tournaments, including future editions of the FIFA World Cup until 2030.

Through this initiative, Kia continues to leverage mobility innovation and global partnerships to bring communities closer to football, while enhancing brand engagement across the Middle East and Africa.