Dubai Land Department, UAE Football Association Partner to Promote Wellbeing in Real Estate Sector

Sports & Championship

Dubai Land Department, UAE Football Association Partner to Promote Wellbeing in Real Estate Sector

The Dubai Land Department (DLD), represented by the Real Estate Regulatory Agency (RERA), has signed a memorandum of cooperation (MoC) with the UAE Football Association (UAEFA) to launch a series of sports initiatives and football tournaments aimed at promoting wellbeing, teamwork and stronger engagement across Dubai's real estate sector.

The partnership supports the goals of the Dubai Real Estate Strategy 2033 and the Dubai Social Agenda 33, while encouraging healthier lifestyles and enhancing the quality of life for professionals working in the industry.

Sports Initiative for Real Estate Professionals

The agreement will see the launch of the Real Estate Developers League, alongside football tournaments for:

Real estate developers
Brokerage companies
Property valuation firms
Inspection companies
Other organisations operating within the real estate sector

The initiative is designed to strengthen professional relationships, encourage positive competition and foster a more collaborative work environment across the industry.

Partnership to Deliver International-Standard Events

The memorandum was signed at the UAE Football Association headquarters in Dubai.

The agreement was signed by Shamsa Darwish Al Shehhi, Executive Director of Communication and Commercial Affairs at the UAE Football Association, and Eng. Abdullah Ahmed Al Shehhi, CEO of the Real Estate Regulatory Agency (RERA) at Dubai Land Department, in the presence of H.E. Mohammed Abdullah Hazzam Al Dhaheri, Secretary-General of the UAE Football Association, along with senior officials from both organisations.

Under the partnership, both parties will collaborate on:

Developing technical and organisational regulations for tournaments.
Providing technical supervision of competitions.
Coordinating venues and event schedules.
Delivering joint marketing and media campaigns.
Sharing expertise to ensure events meet international best practices.

Joint Governance Framework

To oversee the programme, DLD and the UAE Football Association will establish a joint working team responsible for planning, implementing and monitoring all sports initiatives.

The governance framework is intended to ensure efficient execution while supporting the long-term sustainability and continued development of the tournaments.

Supporting Dubai's Strategic Vision

Eng. Abdullah Ahmed Al Shehhi, CEO of RERA at Dubai Land Department, said the partnership reflects DLD's commitment to strengthening social responsibility through initiatives that improve quality of life and foster greater collaboration among professionals in the real estate sector.

He added that promoting sports and healthier lifestyles aligns with the objectives of the Dubai Real Estate Strategy 2033 and the Dubai Social Agenda 33, while reinforcing Dubai's position as a leading global destination to live, work and invest.

Football as a Platform for Community Engagement

Shamsa Darwish Al Shehhi, Executive Director of Communication and Commercial Affairs at the UAE Football Association, said the agreement builds on the association's long-standing commitment to collaborating with government entities to promote community engagement and healthy lifestyles.

She noted that the UAE Football Association will leverage its technical expertise to deliver professionally managed tournaments that strengthen relationships among real estate professionals through sport while contributing to improved quality of life in Dubai.

The partnership forms part of Dubai Land Department's broader efforts to create a more balanced, people-focused real estate sector by encouraging wellbeing, collaboration and sustainable community development.