Kasumigaseki Properties Development to open in-house designed sales centre in Dubai
Kasumigaseki Properties Development will open a new sales centre in Dubai on November 14, ahead of the launch of its first project in the UAE.
Located on the 36th floor of Bay Gate Tower in Business Bay, the centre has been designed entirely by the company's in-house design team. It aims to introduce prospective buyers to the developer's approach to architecture, materials and hospitality, drawing on Japanese design influences.
The space combines simple lines, warm tones and carefully selected details to create an atmosphere inspired by the calm of a museum and the comfort of a residential setting. Its materials and finishes also take inspiration from seven x seven, the hotel brand operated by its parent company, Kasumigaseki Capital, in Japan.
Show apartments and interactive technology
Visitors to the sales centre will be able to explore completed show apartments, examine detailed scale models and experience the development through virtual reality (VR) and interactive tours.
Material displays will allow prospective buyers to inspect finishes, textures and craftsmanship, giving them a closer look at the specifications and design choices behind the homes.
The developer said the centre reflects its principle, 'The Art of Knowing', which emphasises evidence-based decision-making. It aims to give buyers the opportunity to assess build quality, functionality and materials rather than relying solely on architectural renderings and brochures.
The experience is built around three core values: 'Hinshitsu', meaning quality; 'Anshin', meaning peace of mind; and 'Kakushin', meaning innovation.
These principles are reflected in the show apartments' finishes and spatial details, the guidance provided by the sales team throughout the buying process, and the use of VR and interactive tools to help visitors visualise their future homes.
Japanese parent company provides institutional backing
Kasumigaseki Properties Development is the real estate development arm of Kasumigaseki Capital Co., Ltd., which is listed on the Prime Market of the Tokyo Stock Exchange.
As of August 31, 2026, Kasumigaseki Capital reported 135 projects and a combined project pipeline and assets under management of approximately $7.69 billion.
Mohammad Khalifa Majid Alabbar Alfalasi, local chairman of Kasumigaseki Capital MENA, said the sales centre was designed to give prospective buyers a tangible understanding of the company's developments.
He said the aim was to create a welcoming space where visitors could explore show apartments, examine materials and make informed assessments before purchasing a property.
