Technology

Middle East's premier professional audio-visual (Pro AV) and media technology exhibition, Integrate Middle East 2024, is poised to bring together global and regional experts in a summit that promises to shed light on the transformative power of emerging technologies within the media and Pro AV industries.

Scheduled to coincide with CABSAT 2024, the event will unfold from May 21 to 23, 2024, at the esteemed Dubai World Trade Centre. Integrate ME aims to provide attendees with unparalleled networking opportunities and invaluable insights into the dynamic landscape of Pro AV integration.

With a focus on showcasing the MENA region's vast market potential, the exhibition will feature cutting-edge solutions spanning various verticals, while delving deep into recent industry trends. Global thought leaders will converge over the three-day event to discuss the importance of crafting robust Pro AV strategies, fostering innovation, and exploring the revolutionary potential of emerging technologies.

Key topics to be covered at the summit include the integration of AI and Hybrid Pro AV into immersive storytelling, digital installations, and AV innovation, as well as discussions on the future of entertainment architecture, AI in the built environment, Pro AV software integration, and the potential of mixed reality market experiences.

The second edition of the Integrate Middle East Summit boasts an impressive lineup of distinguished speakers, including Daria Prodaevich, Director of Theatre of Digital Art (TODA); Dr. Matthew Marson, Managing Director, EMEA – JLLT Advisory – JLL Technologies; Pierre Carnet, Managing Director of Massive Music; Tamas Vaspori, Managing Director of Maxin10Sity; and Rami Ramzi Abol Hosn, Director of Partnerships at Elevision Media.

Expressing her excitement about participating in the summit, Daria Prodaevich of TODA stated, "It is an honor to participate in the second edition of Integrate Middle East, the most influential event for the Pro AV industry. I am privileged to have the opportunity to address the attendees at the Integrate Middle East Summit Stage on May 21, 2024, during which I will be presenting future trends on 'The Art of Immersion: Digital Installations and AV Innovation.'"

Prodaevich further emphasized the platform's significance in promoting TODA's mission of creating genuine 360° experiences that connect people and businesses to UAE culture through technology. She intends to highlight how cutting-edge AV technologies can be integrated to create immersive art experiences, including projection mapping, spatial audio, and interactive displays.

This year's platform is strategically designed to underscore the limitless market potential of the MENA region, unveiling the latest industry trends, and showcasing business-critical solutions across diverse verticals. The event promises to be a convergence point for education, media, entertainment, hospitality, retail, and communication sectors, offering attendees access to cutting-edge Pro AV technology solutions from global leaders.

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