Technology

Global cloud communications leader Infobip has announced the launch of its Conversational Experience Orchestration Platform (CXOP) — a breakthrough AI-driven platform designed to transform customer engagement by delivering hyper-personalized, agentic AI-powered interactions across marketing, sales, and support journeys.

CXOP represents a major leap beyond traditional rules-based workflows by harnessing the power of agentic AI — a new class of AI assistants capable of understanding context, making autonomous decisions, and collaborating seamlessly with human agents when necessary.

Built on Microsoft Azure OpenAI in Foundry Models, CXOP is fully integrated into Infobip’s award-winning omnichannel communications stack, enabling intelligent customer conversations over WhatsApp, RCS, web chat, and more — all in real-time.

A Unified Platform for Smart, Scalable Engagement

CXOP is designed for businesses aiming to meet the rising consumer expectations for fast, meaningful, and personalized communication. With a focus on real-time behavior, sentiment, and intent, the platform allows enterprises to:

• Create empathetic, goal-oriented AI interactions across all digital channels

• Cut service costs and response times using automation

• Boost conversions and campaign ROI with real-time personalization

• Support hybrid teams with seamless human-AI collaboration

• Accelerate deployment through flexible no-code or full-code options

“CXOP enables enterprises to move beyond static workflows and deliver intelligent, empathetic interactions at scale,” said Ivan Ostojić, Chief Business Officer at Infobip. “It’s a foundational step toward building AI-first customer experiences that drive measurable business impact.”

Empowering AI-First Customer Journeys

At its core, CXOP operates through a network of intelligent AI agents capable of executing context-aware workflows. These agents don’t simply respond — they orchestrate conversations, solve complex issues, and guide customers through complete journeys from inquiry to loyalty.“Using agentic AI instead of rules-based automation, Infobip’s CXOP is a significant enhancement for customer experiences,” said Myladie Stoumbou, Sr. Director ISV Partnerships at Microsoft. “Now available in the Microsoft Azure Marketplace, this certified solution simplifies vendor management while delivering cutting-edge innovation.”

Available Now on Microsoft Azure Marketplace

CXOP is now available to businesses worldwide through the Microsoft Azure Marketplace, offering a streamlined procurement process and faster access to Infobip’s certified AI-driven customer engagement solutions.

As businesses across the globe race to adopt AI for customer interaction, Infobip’s CXOP positions itself as a future-proof, scalable, and intelligent platform built for modern customer expectations.

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