Gulfood-- the world's biggest annual food and hospitality trade convention-- has actually broken a Guinness World Record for the world's heaviest bag of rice.

KRBL Limited, the world's biggest rice millers and Basmati rice exporters, has actually successfully entered the Guinness record books with a bag of rice from its well-known India Gate Classic Basmati Rice brand weighing 550kgs-- a combined weight of 2 adult Royal Bengal Tigers.

The brand-new record was attained when the bag was filled out a single day by a devoted group at KRBL DMCC's Al Quoz storage facility before being driven on a truck to Gulfood, which performs at Dubai World Trade Centre (DWTC) from 21-25 February.

"Guinness Book of Record assessors were on site to confirm the entire process," discussed Priyanka Mittal, member of the Board of Directors at KRBL Limited.

Following the task, Guinness Book of Records accreditors presented KRBL Limited management with an honourary certification on the second day of Gulfood.

"After the program we plan to show the bag for a few days at a significant store or a mall before cooking it for distribution to labourers," added Mittal.

KRBL Limited, which owns India Gate Basmati rice brand, is likewise among the receivers of World's Greatest Brands and Leaders 2015 - Asia & GCC Awards. The company is taking part at Gulfood to get in touch with its around the world suppliers, create new alliances and expand its nation basket.

The record has actually been welcomed by DWTC which has actually signed up more than 5,000 exhibitors from over 120 countries for Gulfood 2016-- the largest in the program's history.

"The new Guinness World Record is a colourful and engaging addition to this year's program. Dubai is popular for its record-breaking exploits and we're very happy that Gulfood has actually got in on the act," stated Mark Napier, Exhibition Director of Gulfood.

Gulfood 2016 is hosting the show's largest contingent to date of nationwide and market structures having lined up a total of 117-- 5 more than in 2014-- with first-time group participation from Russia, Costa Rica, Belarus, Mauritius and New Zealand returning after a six-year break.

Amongst the expected 90,000 visitors from more than 170 nations anticipated before the show closes on Thursday night, Gulfood 2016 will host global heads of state, ministers, government officials and national trade associations from 5 continents.