Business

Serenity – The Art of Well Being at Hyatt Regency Lisboa has achieved major recognition at the Luxe Global Awards 2024, taking home multiple prestigious titles, including the coveted "Spa of the Year." This success further highlights United Hospitality Management's (UHM) commitment to providing top-tier luxury wellness experiences and expanding its global footprint.

The Luxe Global Awards ceremony, held in Bucharest on September 27, honored Serenity with accolades such as Best Spa Team in Europe, Best Overall Spa Experience in Europe, and Best Luxury Wellness Spa Globally. These awards cement the spa's reputation as a leader in the global wellness industry.

Expanding to the Middle East
Building on this success, Serenity recently opened its first Middle East location at Fairmont the Palm, Dubai, with additional locations planned in the future. Founded in 2016, Serenity offers unique wellness experiences that draw on local culture and healing traditions. Its signature treatments, like the "Senses of the Algarve," use regional ingredients, ensuring guests are connected to the essence of each destination.

UHM's Continued Excellence
In addition to Serenity’s triumphs, UHM’s Pine Cliffs Resort was awarded Best 5-Star Luxury Resort in Europe, and Hyatt Regency Lisboa won World’s Best Luxury Contemporary Hotel, alongside four other major titles. These wins reinforce UHM’s dedication to excellence across its luxury hospitality portfolio.

With over 30 years of experience and partnerships with leading global brands like Hyatt, IHG, Marriott, Accor, and Wyndham, UHM continues to deliver outstanding guest experiences, positioning itself as a leader in the luxury wellness and hospitality industry.

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