Technology

 In an effort to enhance the loyalty experience for Emirates Skywards members, Valuedynamx, a Collinson company and a global leader in data-driven purchase rewards, has announced a partnership with Gilded, a fintech innovator specializing in physical gold. This collaboration allows Emirates Skywards members to earn Skywards Miles when purchasing high-quality Swiss gold through the Skywards Miles Mall platform, powered by Valuedynamx.

In the current climate of financial uncertainty, Gilded offers a modern approach to acquiring an asset known for its enduring value. This partnership with Valuedynamx enables Emirates Skywards members to enjoy the benefits of owning physical gold, combined with the convenience of digital technology and the added perk of earning Miles for future travel or retail. The online store ensures efficient and secure purchasing, with gold bars sourced directly from Swiss refineries, meeting the highest standards of 0.9999 fineness. The gold is Sharia-compliant and adheres to both the Emirates Bullion Committee (GBC) and the London Bullion Market Association (LBMA) gold bar specifications. Additionally, the gold is independently audited and stored in fully insured Brink's vaults in the UAE, with delivery options available for UAE residents.

Ashraf Rizvi, CEO of Gilded, commented, "Through this exciting collaboration with Valuedynamx, we are able to deliver the timeless value of physical gold in a digital form to Emirates Skywards members, providing all the benefits of direct gold ownership without the challenges that often accompany physical gold acquisition, such as storage, authenticity, and security."

James Berry, Managing Director of Valuedynamx, added, "Unlike other investments, gold reliably holds its value, hedging against inflation. Partnering with Gilded aligns perfectly with Valuedynamx's mission to provide consumers with the best value from their loyalty programs, now including another option for loyalty members to invest in their family's future."

Skywards Miles Mall has expanded its offerings, allowing Emirates Skywards members to spend Miles in real-time on digital gift cards from over 500 brands across five markets globally, including the UAE, UK, US, Australia, and India. This platform provides access to various popular local and globally recognized brands, catering to everyday lifestyle needs across fashion, fitness, technology, food, beverage, and now investments.

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