With bullish forecasts arising on the GCC's consumption of meat and poultry, a specialised sector focused on the product variety has attracted a massive worldwide action for world-leading food and drink event Gulfood 2017.

The new Meat & Poultry sector, among 8 dedicated sections in the new sectorised format of the gigantic Gulfood exhibition because of open its 22nd edition at the Dubai World Trade Centre (DWTC) from 26 February to 2March, has actually attracted 259 exhibitors from 35 countries consisting of the biggest industry names from South The U.S.A., Australia, the Far East, North America and Russia.

The specialised show comes as meat usage in the six GCC states, where meat showcases greatly in conventional diet plans, is anticipated by research house Alpen Resources to climb to 4.3 million tonnes by 2019. Alpen's GCC Food Industry Report highlights expanding demand for healthy and balanced, organic and halal products from relied on sources.

The region's boost in meat usage is in line with the rising global pattern of usage of protein-rich foods, specifically natural and healthy produce with a strong, well-known and usually halal provenance.

Inning accordance with marketing research service provider Euromonitor International, with processed and red meat called into question recently over connected health threats, meat-oriented services are "most likely to stress the advantages of meat intake, such as the truth it has essential nutrients and premium quality healthy proteins. They are likewise likely to include a better variety of much less refined products in their profile."

Farming working as a consultant Clarity approximates the region's demand for health food suggests a market worth about US $1.5 billion by 2018.

The development in organic food intake has actually not gone undetected with the Halal Food Info Centre stating success in the GCC might depend on meeting this demand. "GCC populations have actually changed their usage patterns by looking to more healthy food products," the centre claimed. "One of the factors is that government fields strongly advertise continual procedures to lower the obesity issue in the region. As a result, griddle producers need to follow this health pattern of the GCC customers by creating a variety of processed poultry products. Furthermore, they should market that their products are good for health as a result of being a source of high healthy protein but reduced fat food, making it a lot more attractive for customers in the region."

Region-wide health recognition projects are being attributed with driving need for much healthier food as several consumers now pay more attention to their diet plan. This consequently has actually resulted in a boost in number of manufacturers trying to getting a share of a market that is progressively looking for healthy and balanced and relied on food resources. "Exhibitor feedback from 35 countries getting involved recommends this year's show is revealing new regional trends with need for healthier options, especially natural products, on a higher contour," described Trixie LohMirmand, Senior Vice President, Exhibitions & Events Monitoring, DWTC. Keen to lay out why its products are ideal for the health-conscious household at the Meat & Poultry market is Banvit ME, the UAE-based subsidiary of Turkish poultry producer Banvit. Banvit will be showcasing its series of fowl

products from entire poultries to additive-free processed products including popcorn and poultry hamburgers. "Chicken is a really healthy and balanced resource of protein eaten by various age and socio financial teams. Per capita usage is around 40 kg in GCC and we expect it to increase in the future also," claimed Murat Kunt, General Manager, Banvit ME FZE. "Day after day, customers are getting a lot more health aware. Banvit, by adapting its production to this fad, presented additive-free further refined products to the market after 2 years research Banvit popcorn, nuggets, hamburger, breaded hamburger, dice, meatball, kebab could be the front runner of moms to offer heathy and yummy products to the entire household. Visitors to Gulfood's Meat & Fowl sector will certainly see for themselves."

It's not just the immediate GCC demand that exhibitors are planning to fulfil, however the wider Middle East and past served by the UAE's buoyant re-export and transhipment trade. The United States Meat Export Federation (USMEF) says its members are trying to find a larger reach when they participate in the program's 'Taste of the USA' structure. "For United States red meat merchants, Gulfood has a reputable track record as the premier advertising and marketing event in the Gulf Region," stated USMEF President and CEO Philip Seng. "Yet throughout the years Gulfood's footprint has increased significantly, and it's also currently a key place for exporters aiming to grow their business in emerging markets in Africa, Asia and Europe."

Likewise, this year, Brazilian Trade and Investment Promotion Firm (Apex-Brasil) is bringing its biggest delegation to this day with 87 companies showing.

" The involvement in the reasonable is a strategic activity to advertise Brazilian products from the food and beverage industry, because the Gulf Cooperation Council (GCC) market is a crucial destination for Brazilian exports," said David Barioni Neto, President of Apex-Brasil. "Gulfood reaches, along with the GCC market, buyers from Africa and Asia, which are traditionally important markets for Brazil."

" In 2016, Brazilian exports to the countries of the GCC - Saudi Arabia, United Arab Emirates, Kuwait, Qatar, Bahrain and Oman-- completed $6.04 billion, and the imports were $2.66 billion," he added. "To the UAE alone, where the fair occurs, Brazil's 2016 exports totalled $2.23 billion and imports were $366 million. Taking into consideration just food and beverage products, the overall exported in 2016 was $3.93 billion, led by chicken meat, sugar and beef."

The Meat & Poultry market is among 8 devoted sectors now housed within Gulfood, the world's biggest food and hospitality trade platform, which occupies all DWTC's offered indoor exhibition space and purpose-built short-lived structures. The segmented method is targeted at ensuring purchasers make one of the most effective use their time at the event by being able to extra conveniently and efficiently navigate it. The other features are:Beverages; Milk; Fats & Oils; Health, Health & Free-from; Pulses, Grains & Cereals; Power Brands and World Food.

Returning to Gulfood for a third consecutive year, Halal World Food will further seal its standing as the world's most significant annual Halal food sourcing trade show. Previously, exhibitors' products included in the show-within- a- program idea were spread out throughout the entire exhibit, yet the brand-new sectorised style will see most Halal- accredited products transfer to the specialized Meat & Fowl zone.

Gulfood 2017 is a rigorous trade-only event and is open to business and trade visitors. The show is open 11am-7pm from February 26 to March 1 and 11am-5pm on March 2. Visitors could pre-register at www.gulfood.com to conserve AED150 (US$ 40) on the on-site entrance cost of AED350 (US$ 95).