eToro Expands Formula One Presence With Pierre Gasly Partnership

Trading and investment platform eToro has announced a new collaboration with Formula One driver Pierre Gasly, expanding the company's presence in the sport.

The partnership builds on eToro's existing relationship with the BWT Alpine Formula One Team, which named the platform its exclusive trading and investment partner earlier this year.

The collaboration will see eToro and Gasly engage with the platform's global community and Formula One fans through live events, social media content, podcast appearances and other digital activities.

The partnership will focus on shared values including community, innovation, continuous learning and long-term goal-setting, with activities planned to give fans a closer look at Gasly's Formula One journey.

Yoni Assia, Co-founder and CEO of eToro, said the partnership with BWT Alpine was the company's first step into Formula One and that working directly with Gasly would allow the company to engage audiences in a more personal way.

“Pierre’s disciplined pursuit of excellence reflects our belief that success comes from combining a long-term mindset with the right knowledge and tools to achieve your goals,” Assia said.

Gasly said the partnership reflects his own approach to Formula One, where preparation, continuous learning and commitment are central to achieving success.

The BWT Alpine driver added that the collaboration will create new content and experiences for fans, including behind-the-scenes insights into his season and Formula One career.

The partnership further strengthens eToro's involvement in Formula One as the company continues to connect its trading and investment brand with the sport's growing global fan base.