Business

Two prominent women industry leaders have underlined highly lucrative franchising chances in Dubai, UAE and the rest of the MENA area throughout the opening of the 8th World Franchise Forum and Expo at the Conrad Hotel in the emirate today (Tuesday, February 16, 2016). The event which is running until February 17, 2016 under the style 'Building Franchise Business Worldwide,' will provide all individuals from different parts of the area with a worldwide platform to engage with their counterparts and check out brand-new potential customers in franchised companies.

During the forum, Faiza Al Sayed, Vice President of the Dubai Business Women Council, spoke on behalf of H.E. Raja Easa Al Gurg, President of the Dubai Business Women Council about the ongoing efforts championing equal opportunities in the regional franchising sector. This highlighted the increasing function of females business owners and their importance in general economic development. Key woman leader Lubna Qassim, Emirates NBD's Executive Vice President, Group Company Secretary and General Counsel, also beautified the gathering to deal with numerous substantial and value-added opportunities in Dubai with individuals looking for to purchase the region through franchising.

The most recent edition of the high-profile online forum and expo comes at a time when a growing number of global brands are broadening in the region through their franchise partners, with the UAE and the rest of the GCC states as their vital targets. Significant international business have currently established their market footprint in the region to benefit from its booming population with high disposable earnings and growing affinity for high-end products. Lots of regional franchise brands are also now setting their eyes on the international market.

Christopher Brinkley Director, World Franchise Associates (WFA), the occasion's organizer, stated: "Over 50 per cent of retail sales in the GCC are created from worldwide brands. Secret sectors such as retail, food and beverage, education, transportation, tourist, and health care, among others, offer profitable franchising chances to investors averse to taking dangers typically associated with joint endeavors. The interest is high considered that market information shows that the profitability of franchised outlets is considerably greater in the region than in a franchisor's home country.".

"The 8th edition is fundamental to offering an interactive location where exchange of important knowledge and knowledge happens. It intends to contribute to market growth by highlighting almost 200 nationwide and worldwide brands throughout the two-day show," Christopher Brinkley included.

The Dubai edition offers a worldwide platform for individually franchisor-investor meetings, roundtable sessions and extensive workshops. The topics lined up during the first day include 'Theory vs Reality when Franchising,' 'Key Legal Issues in Franchising in the Middle East,' 'Doing Business in the UAE,' 'Vital considerations to bring a new Franchise to the MENA Region,' '10 Laws of Highly Successful Franchisors,' 'Social Media & IT Essentials,' 'Leadership & Franchising,' 'Entrepreneurial Excellence in Today's Market,' and 'Be Different, Design Better, be a BRAND.'.

For the 2nd day, the conversations will focus on a wide variety of vital topics, including 'An Overview of Franchising - the Basics,' 'The Good, The Bad and The Ugly of being a Franchisee,' 'Theory vs Reality when Franchising,' 'Sales Prospects & Mapping,' 'Tools for Business Development,' 'Master Franchise Evaluation & Acquisition,' and 'Are you all set for international growth? Be real about planning.'.

WFA will recommend and aid worldwide franchise buyers planning to get the very best franchised business brands in the region.

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