Business

Emirates NBD, one of the leading banks in the region, today announced the addition of an 'Investment Portfolio' widget to its widely popular mobile banking app. Targeted to the bank's private and priority banking consumers, the brand-new service allows app users to view and handle all their financial investment possessions, such as equities, bonds and mutual funds, via their mobile phones, on a totally customisable, safe and secure, and extremely convenient digital platform.

Created to match the bank's wealth management advisory services, the widget makes it possible for consumers to fully customise their experience and to digitally track their portfolio holdings, deal history and performance, thus making the app the client's primary tool to not only keep an easy view on all their monetary products with Emirates NBD, but likewise call their Relationship Management team and Investment Advisors directly from the app. Clients without an investment portfolio can easily and securely get a new one with a push of a button.

Talking about the statement, Suvo Sarkar, Senior Executive Vice President & Group Head-- Retail Banking and Wealth Management, Emirates NBD, said: "With the addition of the Investment Portfolio widget to the mobile app, our private and priority banking clients can view their investments, evaluate efficiency and check the deal history anytime, anywhere therefore providing them with a superior and personalised customer experience. Our mobile banking app is developed to genuinely empower our consumers with the details, tools and access had to carry out daily banking and portfolio management, at their fingertips."

The bank's announcement is tactically aligned with its recently announced AED 500 million digital transformation plan that includes incorporating all its proposals perfectly via digital platforms, hence improving client experience by providing customers the opportunity and convenience of processing their day-to-day banking requires safely through digital banking.

Emirates NBD's award winning mobile banking app has actually regularly been identified for its exceptional user experience and various range of functions, currently offering consumers capability to track their bank accounts, cost savings and deposits, charge card and loans, in addition to accessing Emirates NBD's special to the region services such as DirectRemit, Shake n' Save, Mobile Queuing and Mobile Cheque deposit center among others. The app is regularly ranked # 1 in the Finance category in UAE App Store, with approximately 4.5 stars/5 stars in client complete satisfaction.

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