EMIRATES NBD AND ETIHAD GUEST COLLABORATE TO LAUNCH NEW CO-BRANDED CREDIT CARDS

Business

EMIRATES NBD AND ETIHAD GUEST COLLABORATE TO LAUNCH NEW CO-BRANDED CREDIT CARDS

Emirates NBD, a leading banking group in the Middle East, North Africa and Turkey (MENAT) region, has expanded its long-standing partnership with Etihad Guest, the award-winning loyalty programme of Etihad Airways. The partnership introduces a premium co-branded credit card, theEmirates NBD Etihad Guest credit cards,in association with global digital payments leader, Visa.

Emirates NBDEtihad Guest Visa credit cards are designed to appeal to frequent travellers and lifestyle enthusiasts across the UAE. The cards are available as Elevate and Inspire variants and offer some of the highest Etihad Guest earning and rewards opportunities in the market.

Cardholders can enjoy invaluable benefits such as complimentary Etihad Guest Gold Tier status and up to 200,000 bonus Etihad Guest Miles on signing up. Cardholders can earn up to 10 Etihad Guest Miles for every AED 10 spend. Additionally, they can take advantage of up to 50% Etihad Guest Miles discount vouchers on Etihad miles redemption and for a limited period, 10% cashback on everyetihad.comspend. The card comes packed with lifestyle benefits including free movie tickets, intercity airport transfers and golf benefits.

Customers can redeem their miles for an extensive range of rewards, including flights with Etihad and other partner airlines, flight upgrades, hotels and cars.Shopping at any of Etihad Guests Miles on the Go partners will also earn cashback as well as miles rewards.

Commenting on the announcement,Suvo Sarkar, Senior Executive Vice President and Group Head, Retail Banking and Wealth Management, Emirates NBD, said: We are delighted to partner with Etihads award-winning loyalty programme, Etihad Guest, as part of our continued commitment to delivering valuable experiences and benefits to our clients. As the UAEs leading card issuer, Emirates NBD collaborates with best-in class partners to offer customised propositions based on our customers lifestyles and needs so they can get the most of their everyday card spend. We believe that this proposition will appeal strongly to customers in Abu Dhabi and the UAE at large by offering them unique experiences, especially as travelling returns to normalcy.

Terry Daly, Executive Director Guest Experience, Brand, and Marketing, Etihad Airways,said: Following our successful partnership, it was a natural fit for us to expand our relationship. This partnership brings together two leading players in two very competitive industries. As customer-centric organisations, we pride ourselves on finding new solutions to create the best customer experience and products for members and customers. We are excited to collaborate with the teams to bring these great products together for our members.