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Education Training & Employment Australia (ETEA) Partners with Virtue PR for MENA Expansion

 Education Training & Employment Australia (ETEA), a prominent private college with over two decades of expertise in delivering high-quality programs in Australia, has announced a strategic partnership with Virtue PR & Marketing Communications. This alliance marks a significant milestone for ETEA as it embarks on its expansion into the Middle East and North Africa (MENA) region.

ETEA, known for its comprehensive range of programs offering more than 25 qualifications from Certificate III to Diploma level, specializes in Community Services, Mental Wellness, Nursing Support, Allied Health, Business, Leadership and Management, and Childhood Education. These programs cater to a wide array of interests and career aspirations, including specialized care for individuals with determination and special needs.

Virtue PR & Marketing Communications, a leading PR agency renowned for its extensive experience in the MENA region, will play a crucial role in ETEA's expansion. The agency will navigate the complexities of local markets and foster strong relationships with stakeholders, leveraging its deep understanding of regional dynamics to support ETEA’s growth and solidify its presence in key markets.

“We are thrilled to bring our unique brand of education and training to the UAE,” stated Alan Hickling OAM, Chairman of Heidelberg Corporate Group at ETEA. “Our goal is to empower students to make a positive impact in their communities. With Virtue, we found a team dedicated to responding to our objectives with outcomes that resonate with diverse audiences. We look forward to contributing to the growth and development of the UAE’s education, health, and wellbeing sectors. We expect our alliance with Virtue will enhance our visibility and strengthen our connections with students, industry partners, and stakeholders across the MENA region.”

Firas Sleem, CEO of Virtue PR, expressed enthusiasm about the collaboration, saying, “We are extremely pleased to be appointed by ETEA for their expansion into the MENA region. Our approach involves strategically supporting ETEA as the leader in education and training delivery, ensuring their message reaches diverse audiences. Through our expertise in strategic communication and brand development, we aim to promote ETEA’s strong reputation and establish them in the MENA region as the premier destination for top-tier education and training solutions that cater to the unique needs of local communities.”

ETEA’s offerings to the healthcare and individual support sectors have improved countless lives. Through targeted engagement strategies, ETEA and Virtue will work together to empower nursing, wellbeing, and mental health professionals with best practice knowledge built on a formal curriculum, delivered locally.

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