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Dubai Font - a campaign by The Executive Council of Dubai-- has actually turned out an one-of-a-kind project to support the International Day for Tolerance and spread the message of promoting peace as well as resistance, straightened with the UAE Vision 2021.

On the side-lines of the International Day for Tolerance, Dubai Font released a project to show the world through the eyes of those with the purest body and souls-- kids. Off the back of this, a brief video clip as well as publication were created that stress the sensations, intolerance is not inherited, it is taught.

The campaign saw the participation of 6 kids in between the ages of 5 to 7 from different histories including Emirati; Lebanese; Egyptian; Australian; French; and also Indian. Children' reactions were caught on electronic camera as they listened in to 'The Tale of Resistance', front to back as well as in reverse. The video worries the idea that a different viewpoint has an extreme result on opinions developed and feelings developed and also brings the meaning of tolerance to life.

Kids reactions depicted and also showcased the fact that intolerance is not inherited, it is shown - a reminder to the globe to embrace the meaning of tolerance and also look beyond the 'differences' that are frequently perceived as dissentious. The heart-warming video highlights a psychological story about resistance as well as motivates individuals to #DeSide where they stand.

Dubai Typeface's project supports the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister as well as Leader of Dubai, as well as the instructions of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Royal Prince of Dubai and also Chairman of the Exec Council that inspires individuals around the world to develop a society of openness and spread the message of tranquility as well as serenely coexist.

Engineer Ahmad bin Amer Al Mahri, Aide Assistant General of the Exec Council and General Secretariat Affairs as well as Job Manager of Dubai Typeface, said: "Dubai Font is a personification of the UAE's social identification as well as its worths that focuses around regard, resistance, as well as consistency in between individuals from all walks of life. Dubai Typeface is more than a cutting-edge typeface layout; it stands for Dubai's ambitions and also vision to encourage and also support serene coexistence, together with showcasing real Emirati spirit with a modern touch.

" Promoting dialogue and understanding in between different societies, Dubai Typeface is a tool for self-expression obtainable around the world and readily available in 23 languages Incorporating practice with modernity, the typeface records the true significance of advancement in design," added Al Mahri.

To find out more concerning the campaign and find out what the children's responses were, please see the web site below.

Dubai Typeface is the very first font produced especially for a city-- Dubai-- incorporated with Microsoft as well as offered complimentary for all customers worldwide. The font style is offered in 23 languages.

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