Business
Dongfeng Motor Corporation Secures Major Deals at Eighth China-Eurasia Expo
The 8th China-Eurasia Expo, held in Urumqi, Xinjiang, from June 26, 2024, saw significant participation from Dongfeng Motor Corporation. The company actively engaged in various exchanges and collaborations to explore project alignments, partnerships, and market development opportunities.
At the expo, Dongfeng Motor Corporation hosted an overseas product promotion and customer signing ceremony, targeting clients from Kazakhstan, Uzbekistan, Kyrgyzstan, Mongolia, and other countries. The company showcased its flagship products, including the DONGFENG GX, a high-end heavy truck comparable to European models and certified by the EU's WVTA and OTTC for seamless travel across Eurasia. The DONGFENG KL, featuring an extra-large 1150L fuel tank, can cover all of Central Asia on a single tank. Additionally, the DONGFENG KC PRO series, which includes 6x4 and 8x4 models, also received OTTC certification. A broad selection of commercial vehicles tailored for Central Asian customers was displayed as well.
Dongfeng Motor Corporation secured significant deals during the expo, signing agreements with both domestic and international partners. The company finalized five major overseas contracts and two domestic contracts, resulting in sales of over 700 units abroad and 1,100 units within China.
Dongfeng Motor Corporation is a major player in China’s auto industry and a strong supporter of the government's Belt and Road initiative. This strategy is accelerating the company’s overseas expansion, particularly in Central Asia. From January to May, vehicle exports to these countries skyrocketed by 71% year-over-year, with exports shipped through Xinjiang ports experiencing an even more impressive 207% year-over-year growth.
Overall, sales are booming for Dongfeng. The company sold 1.043 million vehicles during this period, reflecting a healthy 19.9% year-over-year increase and outperforming the industry average. New energy vehicles are a standout, with sales surging by 118.1% year-over-year to reach 299,000 units. Sales of Dongfeng’s proprietary brands also climbed significantly by 45.5% year-over-year, reaching 545,000 units.
Dongfeng Motor Corporation places great emphasis on developing the Xinjiang and Central Asian markets, consistently prioritizing market demand and introducing high-quality, high-performance products. Through promotional and signing events, the company aims to share the latest scientific and technological achievements, continually strengthen and expand its network of partners, and contribute to the advancement of the Belt and Road initiative.
The substantial success achieved at the Eighth China-Eurasia Expo underscores Dongfeng Motor Corporation's commitment to innovation, market expansion, and sustainable growth in the global automotive industry