Coca-Cola connects with Oman through the launch of Share a Coke campaign
Coca-Cola Middle East announced the launch of the award winning Share a Coke campaign in Oman. The first-of-its-kind, Share a Coke campaign celebrates the power of the first name in a playful and social way by swapping out Cokes iconic logo for the most popular first names in the country. The Share a Coke campaign puts a modern twist on the brands 128-year legacy of bringing people together and making them feel special.
Share a Coke, which first launched in Australia in 2011 invites fans to find their names -- and the names of family members, friends, coworkers and people theyd like to know better -- on cans of Coke across the country. The campaign has made its way around the world, reaching more than 70 countries, to date. Coca-Cola Middle East is now creating special moments of happiness with Oman as residents have the opportunity to share a bespoke Coke can with friends or loved ones. By allowing consumers to Share a Coke with people who matter to them the most, Coca-Cola hopes to give Oman even more special ways to connect.
Tolga Cebe, Marketing Manager for Coca-Cola Middle East, stated We are very excited to launch the popular Share a Coke campaign with Oman. We hope that the Omani community embraces the self-expression, storytelling and ability to stay connected with friends which this fun campaign enables. We look forward to seeing how Oman finds new ways to connect with each other using these personalized cans, and are happy that Coca-Cola is a part of making lifes moments and memories more special.
Share a Coke packaging will roll out nationwide and will remain on the shelves from mid-august to October. The campaign will come to life via social media using the #ShareaCokeSawa hashtag.
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