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The Cathay Pacific Group today revealed a brand-new age of growth and chance for its 2 airlines. Cathay Pacific's completely possessed sibling airline Dragonair is to be rebranded as Cathay Dragon. The two will continue to be as separate airlines, operating under their very own licences. By more closely straightening both brand names, this rebranding will certainly capitalise on Cathay Pacific's high global brand recognition and also take advantage of on Cathay Dragon's special connection into Mainland China-- one of the globe's fastest-growing company and also convenience travel markets. The airline companies' customers will profit from higher benefit and a much more smooth travel encounter.

Given that Dragonair became a completely possessed subsidiary of Cathay Pacific in 2006, it has added 23 brand-new destinations as well as the number of travelers travelling throughout both carriers has expanded 5 times to more than 7 million in 2015. The consolidated yearly traveler variety of the two airlines grew from 22 million to greater than 34 million in 2013. This stunning growth has been implemented by the Cathay Pacific Group's efforts to direct worldwide travelers to as well as from Mainland China, local as well as long-haul markets with Hong Kong International Airport.

Cathay Pacific's Chief Executive Ivan Chu said: "We are quite happy with what we have actually attained together. Cathay Dragon is a brand that will be recognisably part of the Cathay Pacific Group for our consumers from different components of the globe. The rebranding will certainly enable us to record the fast-growing passenger flows throughout both carriers by creating a much more seamless traveling encounter. "We are improving exactly what is a true Hong Kong success tale that has actually made our city a leading international aeronautics center and also portal to and from Mainland China markets. This rebranding will sharpen our competitive edge by supplying an attractive Cathay-led brand name plan that brings the assurance of a continually premium consumer encounter.".

The rebranding will certainly see a new livery produced for Cathay Dragon that features a Cathay-style brushwing logo design. This livery will appear for the first time on one of Cathay Dragon's Airbus A330-300 plane in April and also will certainly be considerably introduced to the remainder of the airline company's fleet.

Cathay Dragon's Chief Executive Officer Algernon Yau stated: "We could assure our clients that Cathay Dragon will certainly continuously supply the exact same high level of products and services that made us a four-time champion of the World's Best Regional Airline award. We will certainly have the very same committed team continuouslying provide their pleasant and also caring solution design. We will certainly also remain to improve our encounter as well as understanding of what our passengers like and prize, such as speciality Chinese and Asian meals as well as popular local Hong Kong snacks.".
The Cathay Pacific Group will certainly introduce a major worldwide marketing and advertising project later this year to advertise recognition of Cathay Dragon and the benefits this rebranding will certainly offer travelers.

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