Technology

Casio Middle East (CME) lately launched the outstanding G-SHOCK as well as New Age cooperation model for the region. The limited-edition wrist watch was very first unveiled worldwide in July this year as part of G-SHOCK's 35th anniversary.

Casio partnered with New Era, a preferred headwear and garments brand name, to generate the remarkable watch in maintaining with the G-SHOCK spirit of developing and using exceptional products to the global market. The new design is influenced by New Era's trademark baseball cap, the 59FIFTY brand. Its base version is the square DW-5600, whose form and also dark coloring recalls the look of the original G-SHOCK.

The face of the cooperation design is colored in black with gold accent. The deposition mirror face integrated with the matte black surface of the band highlights the gold coloring. In addition, the back cover is thrilled with the New Era flag logo design, while a special package sports the G-SHOCK 35th wedding anniversary logo and also the 59FIFTY logo stitched on the front. Both the item and the plan are designed to show the New Period world view.

Koji Naka, Managing Director, CASIO Middle East FZE, said: All G-SHOCK loyal fans in the Middle East are in for a major treat as we officially launch this new and highly anticipated collaboration model across the regional market. We are confident that the unique timepiece will receive an overwhelming response from the community and we are excited to see their positive feedback. This new model, which reflects both Casio and New Eras uncompromising attitude towards quality, will be a valuable addition to our patrons range of G-SHOCK collection.

The version is valued at AED 645 as well as is currently readily available at New Age Al Wahda, New Era Fujairah, New Period City Centre Deira, Beyond The Street Mercato Shopping Center, Beyond The Beach Ibn Batutta Mall.

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