Canon empowers the region's production and broadcasting industry with its 'See No Limits' campaign

Business

Canon empowers the region's production and broadcasting industry with its 'See No Limits' campaign

The event, seen as the powerhouse of live production and broadcasting, also announced the launch of the 'See No Limits' education series to support the industry

Canon Middle East & Türkiye hosted its groundbreaking 'See No Limits' live show in Dubai, debuting its latest capabilities in live production, broadcasting, and remote operation. The event, a first-of-its-kind in the region, heralded the official launch of this innovative campaign. 'See No Limits' promises Canon customers an unparalleled imaging ecosystem, offering high-quality video productions with seamless workflows across its products and post-production environments.

According to Business Markets Insights, the MEA broadcast infrastructure market is poised for significant growth, with projections indicating a rise from US$ 449.35 million in 2021 to US$ 698.32 million by 2028, at a CAGR of 6.5%.

Attendees at the 'See No Limits' event experienced Canon's imaging solutions firsthand, including its Multi-Cam Solution featuring PTZ, Cinema, and ENG cameras, remote operation, live broadcasting solutions, and live streaming and podcast solutions utilizing PTZ and ML systems.

Binoj Nair, B2C Business Unit Director at Canon Middle East & Türkiye, remarked on the evolving landscape of the live production and broadcast industry, emphasizing the need for enhanced viewing quality driven by consumer demand for better-quality video and audio.

The event also featured insights from industry experts such as Sébastien Devaud, Abdulaziz Alsorayai, and Hasan, who shared their expertise and global best practices in content creation.

As part of Canon's commitment to empowering end-users, the company introduced its 'See No Limit' education series comprising 20 educational episodes hosted by Canon Ambassadors, showcasing the capabilities of Canon's professional range of cameras.

Clients from across the UAE, KSA, Kuwait, Qatar, Oman, and Turkey attended the event, representing various industries. The event underscored Canon's dedication to driving innovation in content creation through live demonstrations, interactive sessions, and networking opportunities.

The 'See No Limits' campaign highlights Canon's commitment to innovation and customer-centric solutions, reinforcing its position as a leader in the imaging industry.