Business

Amazon Payment Services, the leading digital payments provider in the Middle East and North Africa (MENA), has partnered with Tamara, the GCC’s leading Buy Now, Pay Later (BNPL) platform, to introduce flexible split payment solutions for merchants in the United Arab Emirates (UAE) and Kingdom of Saudi Arabia (KSA).

This strategic integration enables merchants using Amazon Payment Services to seamlessly offer Tamara’s Sharia-compliant BNPL solutions, allowing customers to split purchases into four equal installments. The move addresses growing consumer demand for flexible, transparent payment options while helping merchants boost customer satisfaction, increase basket sizes, and reduce cart abandonment.

Peter George, Managing Director at Amazon Payment Services MENA, said:

“As more consumers across the region look for affordable ways to manage their purchases, BNPL solutions are becoming indispensable. Partnering with Tamara is a natural step forward in our mission to support businesses with flexible, customer-centric payment options. This collaboration will unlock new revenue streams and growth opportunities for our merchant partners.”

Tamara’s solution is particularly impactful across key industries, including e-commerce, fashion, travel, healthcare, insurance, and education, where installment-based payments have proven to significantly improve conversion rates and customer loyalty.

Sami Louali, EVP and Chief Revenue Officer at Tamara, added:

“Our partnership with Amazon Payment Services is a significant milestone as we scale our reach across the UAE and Saudi Arabia. By offering a flexible, no-interest payment model that benefits both consumers and businesses, we’re contributing to a more inclusive, value-driven shopping experience.”

Meeting Regional Consumer Needs

The collaboration comes amid the growing adoption of BNPL in the region. In Saudi Arabia, flexible payment options are rapidly gaining popularity, driven by consumer preferences for budgeting tools aligned with local values. Similarly, UAE shoppers benefit from the transparency and accessibility of Tamara’s offering, including zero late fees, empowering confident big-ticket spending.

Enhancing Amazon Payment Services’ Affordability Suite

With Tamara now part of its platform, Amazon Payment Services continues to strengthen its Affordability Suite, which already includes BNPL services and credit card installment plans through over 25 major banks across the UAE, KSA, Egypt, and Jordan. This partnership allows merchants to cater to a wider customer base, including users of both debit and credit cards, with flexible payment terms of up to 36 months.

Simplified Integration for Merchants

The integration of Tamara also brings added convenience for merchants. A single integration gives access to multiple payment options, advanced analytics dashboards, and streamlined reconciliation processes, enabling businesses to stay competitive in a rapidly evolving digital commerce environment.

This partnership marks a pivotal step in shaping the future of digital payments in the region, reinforcing the commitment of both Amazon Payment Services and Tamara to innovation, financial accessibility, and merchant success.

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