CABSAT 2016 to host Mmore than 950 Exhibiting Brands and over 13,000 Media Industry Professionals

Business

CABSAT 2016 to host Mmore than 950 Exhibiting Brands and over 13,000 Media Industry Professionals

CABSAT 2016 opens at Dubai World Trade Centre (DWTC) on Tuesday 8th March, with more than 950 showing brand names from over 60 countries due to descend on the 22nd edition of the conclusive occasion for broadcast, satellite and entertainment content sectors throughout the Middle East, Africa and South Asia (MEASA).

In addition to scores of new-to-the-show broadcast and production business, content studios and suppliers, telcos, cable TV and satellite firms, more than 13,000 local and global market professionals will test, use and experience the current equipment in the broadcast, satellite interaction, material shipment and electronic media industries at CABSAT 2016.

"As international media companies and investors consider their international growth strategies, CABSAT supplies an extraordinary opportunity to satisfy all of the key broadcasters, production companies, suppliers, material developers and content suppliers in the region, as well as providing a vital perspective on industry trends that will help companies to progress their product advancement techniques and sales channels," said Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management, DWTC.

"Our exhibitors and visitors recognise the special advantages CABSAT brings to check out pioneering product developments, innovations and regional investment opportunities for the electronic media market.".

With the Middle Eastern and African filmed and audio home entertainment media market undergoing an interesting change - projections by the worldwide expert division of Pricewaterhouse Coopers, Strategy &, predict entertainment and media invest will reach US$ 66 billion by 2018 - more than 900 totally free to air TV channels presently serve TV viewers throughout the Arab world.

Satellite distribution still accounts for over 80 percent of the local market, CABSAT will shine the spotlight on the abundant chances for broadcasters and PAY-TV operators to monetise content through an emerging post-TV market. The mass local adoption of internet-driven content shipment platforms including Internet Protocol Television (IPTV) or TV provided over broadband, and Over The Top (OTT) or content streamed straight to handheld devices, game consoles and SMART TVs linked to broadband, currently contribute almost 20 percent of regional material delivery platforms.

Amid this 'anywhere, anytime' trend, CABSAT 2016 will also host more than 500 local, local and international content purchasers at the very first Content Marketplace provided by CABSAT title sponsor Selevision. The devoted platform has actually been conceived for TELEVISION and film content creators, production houses and studios, suppliers of content, producers, editors and marketing houses to buy, offer and explore co-production opportunities for the Arabic entertainment content market.

The Content Marketplace has actually drawn in more than 30 brand names including India's biggest music broadcaster, 9X Media, Selevision, Rajshri, AP International, NBC Universal, ITV Studios, Talpa, Starzplay, Zee Entertainment, Fox International, MBC Group's 03 Productions, Milimages and numerous local broadcast pavilion organisers including the Nigerian Broadcast Commission-- the very first time a West African pavilion has actually participated at the program.

The Content Marketplace presented by CABSAT will likewise house this year's 'Red Carpet Meetings Lounge'-- a revamped meetings programme for local and global studio production teams to create brand-new business relationships in all aspects of the electronic media market - and a purpose-built Screening Theatre provided with Selevision, which will air an exclusive program of filmed entertainment material during the three-day show.

As part of its ongoing efforts to foster regional talent and showcase the Emirate's success in becoming the region's most innovative production hub, Dubai Studio City TV & Film Commission will leverage the Content Marketplace to release a Short Film Competition for market specialists and students.

In other places at the show, CABSAT 2016 will work as a tactical launch platform for new items and disruptive technologies from an assortment of leading international manufacturers and developers.

A few of the most recent solutions for content production and shipment being debuted at CABSAT 2016 include Ikegami (Stand B1-40) unveiling its new UHK-430 4K/HD portable camera system; industry giant Avid (Stand ZB1-20) presenting a suite of innovative broadcast graphics solutions; Sennheiser (Hall 1 Stand C1-30 VenueTech stand) revealing its new EK 6042 Two-Channel Camera Receiver; LIVEHD (Stand ZD2-30) introducing the first 55sqm mobile HD LED truck to the regional market; Glensound (Zabeel Hall Stand Z2-116) presenting three new audio products, Paradiso, Mini Cub and Expedition; and Shure MEA (Zabeel 3, Stand ZG2-51) debuting the KSM8, the worlds first dual-diaphragm dynamic handheld microphone.