Entertainment

Emirati culture and heritage will certainly reach millions throughout the Arabic speaking world, complying with an arrangement signed between Baynounah TV and Germany's public global broadcaster Deutsche Welle (DW Arabia). The arrangement entitles both TELEVISION channels to exchange programs produced in Arabic language.

The German broadcaster, with a target market exceeding once a week 135 million customers worldwide, will certainly air Baynounah TV's programs and documentaries on Emirati culture and customs, with a concentrate on nature, while UAE's Baynounah TV will broadcast Deutsche Welle Arabia's programs on a variety of subjects, from scientific research and modern technology to sporting activity.

The exchange will certainly enhance both TV networks' first-rate web content and it will bring in a lot more audiences with a more comprehensive range of interests. Additionally, the arrangement is anticipated to open up the networks of dialogue and permit the evaluation of various subjects of excellent importance for both sides. As it advertises social exchange, inevitably, the agreement is suggested to develop stronger bridges between Germany and the Arab world.

Mr. Eissa Saif Al Mazrouei, General Manager of Baynounah TELEVISION and Ms. Sara Hashem, Head of Circulation Middle East and North Africa Region (MENA) at Deutsche Welle authorized the arrangement.

" The signing of the arrangement comes within the context of enhancing the special Emirati-German relationships. Throughout the years, the ties in between Germany and the UAE have actually been establishing in different locations. The support of teamwork in the crucial areas of culture and arts adds to a key interaction in between the various civilizations, at once when the world finds itself in an actual demand for a truthful initiative to fix the cultural gap," stated Mr. Al Mazrouei.

" The Emirati cultural scene is characterised by a clear and positive method. We are working to meeting the regional demands for a combined social initiative that entails different partners, particularly Germany. And so through our arrangement with of one of one of the most respected media broadcasters in the world, we are wanting to improve the combined effort in the field of culture," he included.

On her part, Ms. Sara Hashem revealed her pleasure after the signing of the contract with Baynounah TELEVISION, noting that "the promotion of Germany and the European society among Arab visitors is just one of the chief missions of Deutsche Welle." "Deutsche Welle offers top priority to the Arabic-language programs relative to the broad interests of the Arab society," she stated.

"On this occasion, I would like to hail the major duty of Baynounah TELEVISION in the field of society, through the production of deliberate programmes with distinguished material and message. The broadcast of the network's programs on Deutsche Welle will certainly contribute to the establishment of cultural bridges and the promotion of typical understanding," Ms. Hashem included.

Baynounah is a UAE TV network that advertises the different elements of the Emirati culture. The channel creates a vast array of fine programs that cover different purposeful subjects with regard to society, heritage, society, environment and tourist. Over diverse programming seasons, Baynounah's shows, documentaries and programs played a key function in preserving and reminding light Emirati heritage, therefore constructing a more powerful Emirati identification, especially among the younger generations. Given that its launch in 2013, Baynounah TELEVISION has produced greater than 40 specialist programmes.

Deutsche Welle is just one of the greatest media broadcasters worldwide. It has a special goal that is composed in promoting Germany and sharing an original representation of the nation. DW supports cultural exchange in between the various nations of the world through common circulation channels. Deutsche Welle had very first launched its radio programs in 1953. Given that 2003, it has been transmitting TV programmes around the clock in 4 different languages, namely German, English, Spanish and Arabic.

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