Technology

Avaya announced today the launch of its "Powered by Avaya" cloud offering, created to address the expanding demands of mid-market firms Middle East for cloud-based communications options. TOPAZ will certainly be the initial partner authorized to provide the supplying in the region.

Small-to- medium sized business represent around 90 percent of registered organisations Middle East and North Africa (MENA). With the general public cloud solutions market in the region forecasted to get to $1.2 billion this year, inning accordance with Gartner, Avaya sees significant potential for network partners that wish to provide the exact same abundant communications experiences customers expect from Avaya remedies delivered on-premises as cloud-based offerings.

The "Powered by Avaya" cloud offering enables channel companions to deliver Avaya's unified communications (UC), contact centre (CC) and video conferencing (VC) solutions in the way that ideal fulfills their end-user customers' needs. Avaya companions could supply a full series of remedies - on- properties, hybrid cloud or fully-hosted - enabling customers to manage their movement to the cloud at their very own speed.

Avaya network partners that want to host and preserve Avaya cloud services in their very own data centres can currently offer "Powered by Avaya" services directly to customers, with the choice to cover added services around the core item, along with continuing to market the full profile of Avaya options.

Avaya is also working with key wholesale circulation partners to supply a full cloud remedy for partners - consisting of payment, provisioning, and various other back-end systems. Channel partners will have the ability to focus on building innovative solutions for their end-user customers and supply future-proof communications experiences.

Khalid Khan, Director of Midmarket and Cloud, MEA & APAC, Avaya, claimed: "The mid-market industry makes up a large majority of the enterprise population in the MENA region and is a critical driver of the regional economy. Nevertheless this industry is frequently neglected, with vendors either focusing on larger business customers, or offering solutions that don't supply the scalability, resiliency, and versatility mid-market customers are looking for. "Powered by Avaya" offers these mid-sized companies with accessibility to a durable business-grade cloud choice to open the benefits of high quality cloud-based interactions.".

Jamal Turki, Managing Director, TOPAZ, said: "As SMBs in the region progressively look at embracing cloud-based remedies, we want to have the ability to give them the guarantee of collaborating with a market-leading vendor. Powered by Avaya provides us the freedom to deal with our customers in a manner that suits them, aiding them to electronically transform their organisations at their very own pace and path.".

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