Technology

The Athar - Saudi Festival of Creativity, the Kingdom's premier event for the creative marketing industry, has revealed an impressive lineup of speakers and exclusive networking opportunities for its 2024 edition. Scheduled to take place on November 5-6 at the Crowne Plaza Riyadh RDC Hotel & Convention, this year's festival promises to be a landmark event with engaging sessions, thought-provoking panels, and unparalleled networking experiences.

The festival will feature over 40 local, regional, and global leaders who will delve into the latest trends in AI, sports marketing, and gaming, among other topics. Notable sessions include "Leaders and Visionaries: Chief Creative Officers (CCOs) Unplugged," featuring Fizo Younis, CCO at Publicis Communications KSA, and Marie-Claire Maalouf, CCO at Edelman. Another key discussion, "Navigating the Future of the Creative Marketing, Advertising, and Communications Industry," will be led by Ramsey Naja, CCO at Das Kapital.

The festival will also welcome new voices, including His Highness Prince Fahad bin Faisal Al Saud, Founder of NA3AM, who will discuss the evolution of entertainment and media in Saudi Arabia. Additional confirmed speakers include Houda Tohme, CEO of Havas Media Middle East; Najeeb Jarrar, CMO - Middle East and North Africa at Google; Tim Miles, SVP Global Sync at Warner Music Group; Mohammed Bahmishan, CEO and CCO at FP7 McCann Saudi Arabia; and gamer Xzit Thamer.

His Highness Prince Fahad bin Faisal Al Saud expressed his commitment to supporting initiatives like Athar Festival, which align with Saudi Arabia's Vision 2030. He stated, "I feel it's my responsibility to align myself with initiatives and platforms, like Athar Festival, that are spearheading the realization of Vision 2030. I always believe in championing and promoting any channels of progress, especially within the creative arts and expression, in Saudi."

Mohammed Bahmishan highlighted the significance of the festival, saying, "Athar is one of the major milestones in the advancement of our creative industry in KSA; a festival in Riyadh, with such great impact, taking us a step further towards redefining global standards from here."

In addition to insightful discussions, Athar Festival 2024 offers numerous opportunities for networking and collaboration. Attendees can participate in meetups, exclusive roundtables like the CMO Roundtable powered by Bloomberg Media, and the CEO Roundtable powered by Raiyn Group. The festival also includes networking lunches, interactive masterclasses, and receptions, providing ample opportunities to connect with industry leaders and peers.

The festival is an excellent platform for budding professionals in the creative industry, particularly students and young professionals aged 30 and under. They can take advantage of the early bird sale for passes, offering exclusive pricing until October 1, 2024.

Athar Festival 2024 is presented by Motivate Media Group and TRACCS. For more information, visit the official website here.

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