Business

ASDA'A Burson-Marsteller won big at this year's International Business Awards (IBAs) - known as "the Stevies" - taking house 28 medals, including 5 golds, 14 silvers and 9 bronzes in the Public Relations & Advertising and marketing groups, leading to a Best of the IBA's 'Grand Stevie' Award for the second year in a row.

This was a document win for the agency, and for any Middle East company, at the IBAs, and the 'Grand Stevie', which is earned based upon the total variety of awards won, rated the Agency among the top ten granted companies globally.

The launch campaign for The Dubai Font style, for The Executive Council of the government of Dubai, won Gold in 2 classifications: Modern and Reputation/ Brand name Monitoring; while the gala launch of Dubai Parks and Resorts won a Gold for Events & Regards and 2 Silvers in the Media Relations and Traveling & Tourist categories. The Global Education and Skills Forum and Global Educator Reward 2017 for the Varkey Foundation took house a Gold for Media Relations, and 2 Silvers for Events & Observations and Global Problems; while the Warriors in Pink campaign for Ford won a Gold in Civil service and a Silver in Healthcare.

The International Business Honors are the world's premier business honors program, with the 2017 version receiving 3,800 entries from more than 60 countries and regions. This year's awards event and gala dinner will take place in Barcelona, Spain on 21 October.

Sunil John, Founder and Chief Executive Officer of ASDA'A Burson-Marsteller, claimed: "I am thrilled to see our work acknowledged at the global level, with our best-ever performance at the IBAs. Winning 28 honors across many classifications demonstrates the deepness and breadth of our proficiency, and underscores the sterling work we do for all our clients throughout all techniques."

ASDA'A Burson-Marsteller collected a Silver medal for PR Agency of the Year in the Middle East and Africa, and the Firm's idea management campaign - the 9th Annual Arab Young people Survey 2017, won three Silver medals for Communications Study, Global Issues, and Civil service. The Firm's service the Global Production and Automation Summit, arranged by the Mubadala subsidiary Strata, won 2 Silvers for Events & Regards and Media Relations, together with a Bronze for Global Issues.

Emirates National Bank of Dubai won a Silver medal for Public Service for the agency's work with the #togetherlimitless campaign, while Dubai Design Week, for Art Dubai, won a Silver and a Bronze award for Media Relations and Arts and Entertainment respectively.

The agency's innovative Ford Side Unboxing project won a Bronze in the Social media site Focus category, while the advocate GE's announcement of billions of bucks' well worth of deals throughout the United States governmental see to Saudi Arabia won three Bronze awards for Marketing - Business-to-Business, Reputation/Brand Management, and Innovation. The agency's campaign for Avaya Engage won 2 Bronze medals for Social network Emphasis, and Technology.

In the Advertising Awards category, the firm's help Dussur - formerly called the Saudi Arabian Industrial Investment Company - won a Bronze for Rebranding/Brand Renovation of the Year.

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