alkalma and BeehiveX partner to promote preventive healthcare through behavioural science
alkalma and BeehiveX have signed a memorandum of understanding (MoU) to explore ways of encouraging people to take a more active role in their health through preventive healthcare programmes, behavioural science and community engagement.
Announced on November 12, 2026, in Abu Dhabi, the partnership will initially focus on the UAE, with potential opportunities to expand across the region.
The collaboration aims to understand what motivates people to act on health advice and what barriers prevent them from doing so. Its areas of focus will include encouraging participation in health screenings, seeking support earlier and adopting healthier habits.
alkalma delivers mental health and wellbeing services based on Keralty's Population Health Management expertise. Its approach involves identifying the health needs and risks of different population groups and developing programmes focused on prevention, early detection and coordinated care.
BeehiveX contributes expertise in behavioural science, research and communication to understand people's motivations, barriers to action and readiness to change.
Focus on community and workplace health programmes
The organisations plan to connect healthcare programme design with a better understanding of how people engage with health services and advice.
Potential areas of collaboration include community wellbeing initiatives, school and workplace programmes, and support for people managing long-term health conditions.
The partnership will also explore the joint design, piloting and evaluation of behavioural interventions. The aim is to generate evidence on effective approaches and support the development of health programmes that can be scaled across communities.
Dr Emilio Herrera, CEO of alkalma and Keralty MENA, said healthcare programmes need to go beyond identifying risks and explaining recommended actions. They should also consider people's circumstances and help them take practical steps towards better health.
He said combining Population Health Management expertise with BeehiveX's understanding of human behaviour could make prevention and early support more relevant to people's everyday lives.
Dr Omar Najim, Chairman of BeehiveX, said awareness campaigns alone were not enough to change behaviour. He highlighted the importance of understanding individual needs, addressing barriers and making healthier choices easier.
He added that combining behavioural science, human-centred design and technology with Population Health Management capabilities could help develop evidence-based interventions with measurable and lasting effects.
The MoU was signed during Future Health in Abu Dhabi. The two organisations will jointly develop and agree on specific initiatives under the partnership.
