Emirates NBD partners with J.P. Morgan Asset Management to expand digital wealth offerings
The MoU will explore offering active ETFs through Emirates NBD’s digital investment platforms, alongside investor education and market insights.
Emirates NBD has signed a Memorandum of Understanding (MoU) with J.P. Morgan Asset Management to explore new digital wealth and investment solutions for its customers, with a focus on expanding access to international markets through active exchange-traded funds (ETFs).
Announced on November 11, 2026, the collaboration brings together Emirates NBD’s regional banking network and digital wealth capabilities with J.P. Morgan Asset Management’s global investment expertise and active ETF offerings.
Under the agreement, the two organisations will explore making J.P. Morgan Asset Management’s active ETFs available through Emirates NBD’s digital wealth architecture. The initiative aims to broaden customers’ access to diversified international investment opportunities and improve their engagement with financial markets.
Focus on digital investment access and investor education
Beyond investment access, the partnership will explore joint initiatives to strengthen investor awareness and education. These may include co-curated market insights, digital content, interactive tools, webcasts and events designed to help customers make informed investment decisions.
Raed AlJaser, Head of Wealth Management at Emirates NBD, said the collaboration would support the bank’s efforts to expand its digital wealth proposition and connect regional investor demand with global market opportunities.
He said the partnership aims to improve the digital customer experience and provide investors with actionable insights to help them pursue their financial goals. AlJaser added that expanding investment opportunities also supports Dubai’s ambition to become a leading global financial hub under the Dubai Economic Agenda (D33).
Claude Kurzo, Head of Middle East and North Africa at J.P. Morgan Asset Management, said digital platforms were changing how customers access investments, engage with markets and build long-term wealth.
He noted that Emirates NBD’s regional reach and understanding of customers, combined with J.P. Morgan Asset Management’s global investment expertise, digital capabilities and Market Insights Program, could help develop solutions suited to the evolving needs of investors in the UAE.
Strengthening the digital wealth ecosystem
The agreement provides a framework for both organisations to assess opportunities for integrating active ETFs into Emirates NBD’s digital investment platforms and developing related investor engagement initiatives.
The collaboration reflects the growing role of digital banking platforms in providing access to investment products and financial information. It also aligns with broader efforts to strengthen Dubai’s position as an international financial centre by expanding digital investment services and connecting regional investors with global markets.
