Technology

Al-Futtaim Shopping Malls, in partnership with Giftify, has introduced a cutting-edge gift card program at Dubai Festival City Mall and Festival Plaza, Jebel Ali. The initiative marks a significant step toward modernizing gift card services in Dubai, enhancing convenience, personalization, and efficiency for both shoppers and retailers.

Through seamless integration with Al-Futtaim’s Blue Rewards Lifestyle App, the Giftify-powered program offers an omnichannel gifting experience. Customers can activate gift cards instantly via the app, track balances in real-time, and manage transactions effortlessly—all within a single platform. This innovative approach eliminates traditional inefficiencies, setting a new benchmark in the region’s retail sector.

Enhanced Shopping Experience for Customers and Retailers

The new gift card program provides access to over 500 participating stores, covering luxury fashion, beauty, groceries, and F&B outlets. Corporate clients also benefit from streamlined gifting solutions tailored for B2B transactions.

"For Al-Futtaim, this program is more than just a gift card; it’s another step in our ongoing commitment to enhancing customer experience and delivering value to our visitors," said Paul Carey, Executive Vice President – Product & Payments at Blue Rewards.

"With our full-stack technology for gift card management, payment processing, and analytics, we are transforming the Blue Rewards app into a comprehensive shopping ecosystem," said Colin Davidson, Chief Market Expansion Officer at Giftify.

Innovative Features Driving Customer Loyalty

The integration with the Blue Rewards app offers:

• Instant Activation – Customers can purchase and activate gift cards instantly via the app or QR codes.
• Flexibility – Gift cards can be used at any participating store across all Al-Futtaim malls.
• Loyalty Rewards – A future update will allow customers to earn and redeem points for exclusive rewards.

Boosting Operational Efficiency for Retailers

Giftify’s advanced platform provides retailers with:

• Cost Optimization – Lower operational costs with scalable solutions.
• Data Analytics – Insights into shopping behaviors for targeted marketing.
• Seamless Merchant Reconciliation – Simplified settlement processes for mall management and stores.

Revolutionizing the Gift Card Landscape in the Middle East

Traditional gift card programs often face challenges such as limited scalability and outdated user experiences. Giftify’s API-driven, full-stack solution addresses these issues by reducing friction, offering personalized marketing campaigns, and enhancing customer engagement.

By leveraging this technology, Al-Futtaim Group is strengthening its position in Dubai’s competitive retail environment, delivering a more connected and rewarding shopping experience for customers.

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