1,200 Athletes Set to Compete in Inaugural Apex Games at Dubai World Trade Centre

Sports & Championship

1,200 Athletes Set to Compete in Inaugural Apex Games at Dubai World Trade Centre

More than 1,200 athletes are set to participate in the inaugural edition of Apex Games, a new UAE-born hybrid fitness competition that will take place at Dubai World Trade Centre on June 6, 2026.

Organised by CAP Sports and DXB LIVE, the event has announced a strategic partnership with Technogym, which joins as the Official Technical and Performance Partner ahead of the highly anticipated launch.

Technogym Named Official Performance Partner

As part of the partnership, Technogym will supply all competition equipment and support athlete performance throughout the event, helping deliver a world-class competition experience for participants from across the UAE and the wider region.

The collaboration reflects Apex Games' ambition to establish itself as a premier fitness competition that combines elite athletic performance with broad community participation.

Hybrid Fitness Competition Gains Strong Momentum

Designed to test a wide range of athletic abilities, Apex Games combines running with functional fitness challenges in a race format that evaluates endurance, strength, speed, and overall fitness.

The competition features four running stages, each followed by a series of functional fitness stations. Athletes can compete in individual, doubles, or team categories, making the event accessible to both elite competitors and fitness enthusiasts.

Interest in the event has continued to grow through community engagement initiatives, including Apex Fitness Test (AFT) gym activities and fitness-focused events held across Dubai.

Organisers confirmed that the professional and solo divisions have already sold out, with total registrations exceeding 1,200 participants nearly two weeks before race day.

Regional Expansion Already Planned

Building on the strong response to its debut event, organisers have already begun planning the second season of Apex Games, which is expected to feature four additional events across the region.

The expansion forms part of a long-term strategy to establish Apex Games as a leading fitness competition brand originating from the UAE and serving athletes throughout the Middle East.

Leadership Comments

Nick Cartwright, CEO of CAP Sports, said:

“From the beginning, the vision for Apex Games has been to create a world-class sporting brand originating from the UAE that caters to elite athletes as well as participants of all levels. The addition of Technogym as Official Technical and Performance Partner marks an important step that will further enhance the athlete experience we are building.”

Michel Mourou, Managing Director of Technogym UAE, added:

“We are delighted to partner with Apex Games and support a concept that strongly focuses on health, performance, and community engagement. Apex Games is a valuable addition to the region’s growing sports ecosystem, at a time when Dubai continues to strengthen its position as a global destination for sports and fitness events.”

Khaled Al Hammadi, Executive Vice President of DXB LIVE, highlighted the event’s future potential:

“DXB LIVE continues to support the development of innovative sporting concepts that contribute to Dubai’s vision for an active lifestyle and its global events agenda. We believe the event has strong long-term growth potential both within the UAE and beyond.”

Strengthening Dubai’s Sports and Fitness Ecosystem

The launch of Apex Games aligns with Dubai’s broader strategy to promote active lifestyles and attract world-class sporting events. By combining competitive fitness with community participation, the event is expected to become a significant addition to the emirate’s expanding calendar of sports and wellness activities.

With strong athlete demand, strategic partnerships, and regional expansion plans already underway, Apex Games is positioning itself as one of the Middle East’s most promising new fitness competitions.