Dress, Fashion & Lifestyle

Dubai’s iconic Dubai Summer Surprises (DSS) festival returns from June 27 to August 31, promising 66 days of unbeatable retail offers, entertainment, family activities, and exclusive seasonal deals citywide.

The 2025 edition, announced by Dubai Festivals and Retail Establishment (DFRE), introduces a fresh format with three distinct shopping phases: Summer Holiday Offers (June 27–July 17), Great Dubai Summer Sale (July 18–August 10), and Back to School Promotions (August 11–31). Each phase will feature new deals, mall-wide activations, flash sales, and generous raffle draws.

Popular flash sales such as the 12 Hour Sale and Daily Surprises will return, alongside interactive events, live performances, and competitions across participating malls.

Food lovers can look forward to Summer Restaurant Week from July 4 to 12, showcasing curated menus and discounted dining at top city restaurants. Families can also enjoy attractive staycation packages and value-driven offers on Dubai’s most popular attractions.

The entertainment lineup kicks off with a star-studded Opening Weekend, featuring performances by Banah at Jumeirah Zabeel Saray on June 27 and Adnan Sami live at Coca-Cola Arena on June 29. Other highlights include concerts by Lebanese band Adonis at Dubai Opera on July 3, Indian playback singer Shreya Ghoshal at Dubai World Trade Centre on July 19, and the Kuwaiti theatrical production Made in Kuwaiti at Dubai Opera on August 29 and 30.

Returning crowd favourites include DSS mascots Modesh and Dana, who will appear in interactive zones and themed shows for children.

Organisers promise further announcements with more details on concerts, retail activations, and family experiences soon, aiming to make DSS 2025 the city’s most exciting summer celebration yet.

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