A cornerstone of any successful enterprise is to generate value for its customers. Value is what certainly drives business relationships and, in turn, profit (job security, growth, reinvestment). Value is, of course, a stimulus for every customer to pick out you in the first place. Something has value if it can efficiently meet a need, fulfill a desire, and generate a effective emotional response. The individual defines value. Understanding and catering to these individual perceptions is the key to the world of value. Inquire, get to know what is certainly being sought, what your client certainly seeks, then set out to meet and exceed however possible. Always try to make the best even better. "If we can fall in love with serving people, creating value, solving problems, constructing precious connections and doing work that matters, it makes it far more likely we're going to do essential work" ~ Seth Godin Both customers and providers have to gain from the value proposition if it is to be viable. So how can this be achieved? Innovation: Creating more products or services that appeal to what can also very well be a subconscious need and providing something that has appeal in part at least, because it is new and unique. Added Value: You have a product, a service; now you want for it to be better, more attractive, of greater value than it already possesses. Price consideration is one method; provide the same for less. Attach additional aspects to the authentic offering, more for the money. Present both added products and services for a rate lower than the original; provide more for less. The value is in presenting a service. Serve the desires and wishes of your customer in a manner that is valuable of their time and money while allowing your business to be successful as well, serving your wishes as well. Actively pay attention to your customers and get to know them; determine their buying habits, and information them to express their hidden desires. Identify the triggers that move them to action, and above all, offer what makes them feel good about doing business with you. Value is a matter of perception; if our products and services fulfill a client's desires and needs, they will perceive it to be a value at whatever price charged. Such a service focus gives many advantages to us as individuals. We improve higher levels of attentiveness, empathy, resourcefulness, creativity, and engagement. I feel that we better ourselves in the process of serving others, and we give a boost to personal relationships as well as those of our profession. Adding value to products and services that we provide to others does indeed have lasting advantages for all. Author Name: Anthony Freda