‘Vertical Viewing’ Proves Successful One Month After Launch.
Vertical Viewing is on the rise. A new report from MOV suggests that 94% of people hold their phones vertically and Mediabrix recorded that over 90% of videos watched in a vertical format on phones have a higher completion rate compared to horizontal viewing. Since starting the innovative Vertical Viewing opportunity for live streaming, Sky News Arabia has shown a notable rise in the number of views on its digital platforms.
“Understating how observers drive the Sky News Arabia digital environment was a key driver behind this change,” said Wissam Ayoub, Director of Operations at Sky News Arabia. “Our commentary, digital content and overall digital-first strategy are controlled by our audiences. The level of communication and viewership on our digital platforms reflects the success of the Vertical Viewing innovation and demonstrates that mobile-friendly feature news viewing is the next big thing and the way ahead in our industry.”
Ayoub added, “We are receiving the rewards from being first movers in the news industry.”
Sky News Arabia became the first TV broadcaster in the region to introduce mobile-friendly 24x7 live streaming in 9:16 format as part of its digital conversion efforts and dedication to innovation. The user-friendly design plan aims to improve viewer experience across all Sky News Arabia digital platforms. Users who still favour viewing in traditional horizontal 16:9 can do so by just flipping their mobile devices.
Last month, Sky News Arabia showed the new Vertical technology during a unique first-of-its-kind interactive live broadcast on Facebook. As part of the Live session, Sky News Arabia also highlighted its new growth strategy, optimizing the use of modern technologies to offer a novel viewing experience that integrates content on the digital and traditional media platform.