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Vatika Naturals a leading hair care brand in the region has additional strengthened its hair care range in the Middle East with the launch of Vatika Leave On Hair Cream. The brand-new line of product, featuring the three versions of 'Damage Repair,' 'Shine Enhance,' and 'Anti Frizz,' is specially developed as a post-wash hair styling item that forms a protective layer on hair cuticles to shield them from any external damages. The cream's mild and revolutionary formula conditions and smoothens hair to guarantee fantastic styling that lasts all day.

The Middle East's hair styling segment has signed up a sharp development in the last number of years with research suggesting that females have actually been utilizing styling products with higher frequency than in the past. In response to this, your home of Vatika has actually presented its Leave on Cream as a simple, simple, and quick solution for exceptional styling together with nourishing care. It is formulated for women in the area who frequently complain of damaged, undernourished and weak hair due to long term exposure to the Middle Eastern sun in addition to constant use of heat and styling treatments such as blow drying, correcting, curling and other chemical products such as hair colour and dyes.

Enriched with organic extracts of egg, coconut and honey, the 'Damage Repair' alternative works quickly to treat undernourished and weak hair to supply an all-day conditioning effect for effortless styling. 'Shine Enhance,' on the other hand, is fortified with extracts of aloe vera, henna and yoghurt that soften dry and dull hair by forming a smooth covering on hair stands to give them a velvety luster. Finally, the 'Anti Frizz' range is infused with natural extracts of olive, honey and henna that efficiently reduce frizz and provide intensive moisture defense for strong and healthy hair making them more workable.

Vivek Dhir, Chief Marketing Officer, Dabur International, said: "Women in the Middle East have actually frequently complained that their hair feels weak and undernourished due to excessive direct exposure to heat, their scalp is dry since of regular cleaning, and humidity makes their hair frizzy and unmanageable. Dabur International has introduced Vatika Leave On Hair Cream in three different versions of 'Damage Repair,' 'Shine Enhance,' and 'Anti Frizz' to attend to these issues and fill the market gap for a natural hair styling product.

Vatika Leave On Hair Cream is applied to post-wash, towel-dried hair prior to using a blow dryer or any styling equipment. A suitable quantity of cream is taken and rubbed on hair from root to tip and then combed to ensure even distribution of the styling cream.

Dabur International, a wholly owned and operated subsidiary of Dabur India, has an overall turnover of over USD 1.3 billion and a market capitalization of around USD 8 billion. Dabur's International Business Division locateded in Dubai is the foundation of its growth strategy, reaching a turning point of AED 1 billion within just 8 years of its existence.

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