With UAE Residents Amid The Present Coronavirus Crisis Dettols Public Service Messages Strike A Chord
As the world combat the Coronavirus, brands are doing their bit to educate and advise customers on how to carry out themselves in the middle of this health crisis.
Personal care brand Dettol is one such brand and as per YouGov BrandIndex data it has attained the biggest uplift in its Ad Awareness score in the UAE in March. The brand is pursuing to use their different channels to voice public service messages to help stop the spread of respiratory viruses and inform viewers on how to stay secured from germs (in a variety of scenarios, such as travelling and playing sports).
In addition, Dettol has also produced material to fight the infodemic across misinformation on COVID-19, spotlighting the COVID-19 Facts website (produced by the makers of Dettol).
The public service messages have vividly captured UAE residents attention, with Ad Awareness (whether someone has seen an advert for the brand) increasing by nearly 10 points, from +33.4 on the 1st March to +43.0 at the end of the month.
With the increased awareness about personal hygiene and cleanliness at present, it is not surprising to see Consideration for Dettol rise, from +31.8 to +41.0, while pressent Customer scores raised by 11.5 points to +36.3, showing that more people are now buying from the brand.
This in turn has enhanced Impression and Quality perceptions towards the brand along with the likelihood to suggest the brand to others. Impression, Quality and Recommendation scores for Dettol all increased by over 5 points during March.
