UAE Circular Packaging Association Elects New Board to Drive Sustainability Goals

The UAE Circular Packaging Association (CPA) has elected a new board for its upcoming two-year term, reinforcing its commitment to advancing circular economy objectives. The announcement was made during the association’s annual general assembly held at Dubai Chambers, solidifying its role as a key industry partner in shaping sustainable packaging solutions across the UAE.

With sustainability at the forefront of the UAE’s economic vision, the CPA continues to bridge the gap between industry and policymakers. The association aligns its initiatives with national sustainability goals, including the UAE Circular Economy Policy 2031 and the Net Zero by 2050 commitments, ensuring packaging innovation contributes effectively to environmental objectives.

New Board Leadership

The newly elected CPA board includes prominent industry leaders dedicated to driving meaningful change:

• Chairman: Mohamed Eldabaa, P&G

• Vice Chairman: Marcelo Piva, Tetra Pak

• Treasurer: Emeel Bishay, Mondelez

• Director: Laetitia Magentie, Majid Al Futtaim

• Director: Priya Sarma, Unilever

• Director: Theofilos Alevizos, Agthia Group

• Director: Shahira Elkady, PepsiCo

• Secretary General (Appointed): Sara Jackson, Green Ethics

Strategic Vision for Circular Packaging

“The CPA is more than an industry association—it’s a platform for action,” said Mohamed Ali El Dabaa, Chairman of the CPA. “With our new leadership, we will double down on fostering strategic partnerships, advocating for progressive policies, and driving industry-wide collaboration to accelerate the shift to a truly circular packaging ecosystem.”

Recognizing the importance of collective effort, the CPA plays a pivotal role in uniting businesses, regulators, and environmental stakeholders. By providing industry insights, policy recommendations, and facilitating knowledge-sharing initiatives, the association actively supports the development of regulatory frameworks that encourage sustainable packaging innovation.

Key Focus Areas

Under its renewed mandate, the CPA’s board will concentrate on:

• Enhancing policy engagement to support the UAE’s transition towards a circular economy.

• Expanding industry partnerships to scale up sustainable packaging solutions.

• Advocating for regulations that promote circular business models.

• Empowering businesses with tools and knowledge to implement best practices in sustainable packaging.

A Commitment to Sustainability

As the UAE strengthens its global leadership in sustainability, the CPA stands ready to support businesses and policymakers in making circular packaging a reality. Through its initiatives, the association will continue to drive innovation, collaboration, and regulatory progress, ensuring the UAE remains at the forefront of environmental responsibility and sustainable economic development.