Real Estate

Sobha Realty, a globally renowned real estate developer, has made a groundbreaking advancement by introducing industry-first holographic displays to enhance the consumer experience. This revolutionary technology uses mixed reality to provide customers with an immersive experience, enabling them to visualize life at Sobha developments more vividly, thus empowering them to make more informed decisions.

The advanced holographic display allows visitors to explore Sobha Realty’s projects in an engaging and interactive manner, showcasing the company's developments in stunning detail. By leveraging mixed reality, Sobha Realty sets a new benchmark in the real estate sector, offering potential buyers a unique experience when interacting with their prospective homes.

Ravi Menon, Co-chairman of Sobha Group, stated, “We aimed to ensure an engaging and dynamic visualization of our projects by combining physical and digital worlds, offering a realistic preview that traditional methods cannot replicate. This initiative will further improve user experience at our sales galleries and represents an extension of the company’s ongoing efforts to drive innovation and boost customer satisfaction.”

The technology creates an illusion of volumetric objects on a flat surface that appear three-dimensional from any angle. This stable illusion of a virtual hologram is achieved by continuously modifying the projection based on the user’s point of view.

Additionally, users can wear stereo glasses that track their precise position in space using a proprietary tracking system built into the device. Each project features customized content tailored to its unique needs and specifications, turning the project into a full-scale, animated simulator.

Sobha Realty’s introduction of this pioneering technology not only demonstrates its commitment to leading the way in technological advancements but also enhances the decision-making process for prospective buyers. By providing a clear, immersive preview of potential homes, Sobha Realty is revolutionizing how consumers interact with properties and setting a new industry standard.

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