SIG to Unveil Six New Ready-to-Drink Beverage Concepts at Gulfood Manufacturing 2026

SIG, a leading provider of packaging system solutions, will showcase six new ready-to-drink beverage concepts at Gulfood Manufacturing 2026, taking place in Dubai from November 3 to 5.

Developed by SIG’s product innovation experts, the concepts reflect emerging consumer preferences across functional nutrition, protein-rich beverages, hydration and indulgent flavours. They also demonstrate how product formulation, processing, filling and packaging technologies can help food and beverage manufacturers explore new categories and identify growth opportunities.

The six concepts were developed at SIG’s Product Innovation & Application Hub in Dubai, where manufacturers can access support throughout the product development process, from recipe formulation and application testing to processing and test filling.

SIG Introduces Six New Beverage Concepts

The new concepts cover a range of consumer needs, combining functional ingredients, familiar flavours and packaging innovations.

1. Nutri+: A nutrient-dense, ready-to-drink meal replacement designed for consumers undergoing GLP-1 treatments. The formulation combines fibre, essential vitamins, minerals and L-carnitine.

2. ProFuel Protein Toffee Nut Drink: A lactose-free beverage offering 18 grams of protein, added fibre and no added sugar, combining functional nutrition with an indulgent toffee nut flavour.

3. Choco Boost: A double-chocolate, milkshake-style drink containing B-complex vitamins and designed for young, active consumers.

4. Hydra Melon: A watermelon and strawberry-flavoured beverage featuring electrolytes and natural fruit sugars, developed for active lifestyles.

5. Tama Burst: A tamarind and plum beverage inspired by traditional regional flavours, formulated with natural fruit sugars and no artificial colours.

6. Filo Booza: A creamy drink inspired by Middle Eastern desserts, featuring real pistachio pieces and enabled by SIG’s Drinksplus technology.

Product Innovation Designed Around Changing Consumer Preferences

Niall Hoey, Director of Markets MEA at SIG, said food and beverage manufacturers were seeking new ways to differentiate their product portfolios and respond to changing consumer needs.

“These six concepts demonstrate how we combine product development expertise with advanced filling and packaging technologies to help our customers explore new categories, accelerate innovation and unlock growth opportunities,” Hoey said.

Through its Dubai-based Product Innovation & Application Hub, SIG works with customers to translate emerging market trends into potential product solutions. The facility combines formulation expertise with application testing and packaging capabilities, helping manufacturers evaluate new concepts and develop products for commercial markets.

More information about the six beverage concepts is available at website.

SIG to Showcase Innovation at Gulfood Manufacturing 2026

Building on more than 13 years of participation at Gulfood Manufacturing, SIG will welcome customers and industry stakeholders at Hall 4, Booth C4-4.

Visitors will be able to explore the six beverage concepts and discuss potential collaboration opportunities. Anne Erkens, CEO of SIG, will also attend the exhibition and be available to meet customers and industry stakeholders.

The company will additionally participate in the exhibition’s conference programme through a panel discussion and a masterclass focused on food supply chains and packaging innovation.

SIG Leaders to Participate in Conference Sessions

On November 3 at 1:20 pm, Abdelghany Eladib, President and General Manager IMEA at SIG, will participate in the Food Forum panel titled “Building Sovereignty and Resilience: Supply Chain Strategies for Food Manufacturers”.

On November 5 at 3 pm, SIG will host a masterclass titled “Winning the Consumer Occasion: How Packaging Innovation Enables Growth in a Changing Market”. The session will be led by Rosario Ciancimino, Vice President Global Product Management at SIG.

The sessions will address industry challenges and opportunities related to supply chain resilience, changing consumer expectations and the role of packaging in supporting product differentiation and business growth.