Samsung Releases Galaxy Brand Anthem ‘Open Always Wins’ With TOMORROW X TOGETHER
Samsung Electronics Co., Ltd. has announced the release of a new single titled "Open Always Wins" in collaboration with the popular K-Pop group TOMORROW X TOGETHER (TXT), featuring members SOOBIN, YEONJUN, BEOMGYU, TAEHYUN, and HUENINGKAI. This new Galaxy brand anthem, which was initially teased at the Galaxy Unpacked event last week, emphasizes the value of approaching goals with an open mind, aligning with Galaxy's core principles of openness.
Set to an energetic guitar riff, "Open Always Wins" is an alternative rock track showcasing the powerful vocals of TXT. Band members SOOBIN, YEONJUN, TAEHYUN, and HUENINGKAI contributed to the lyrics, drawing from their own experiences and feelings of openness.
"We are proud to have collaborated with our Galaxy Ambassadors, TOMORROW X TOGETHER, to create a brand anthem that encapsulates the spirit of openness authentically," said Jamie Park, VP & Head of the Experience Marketing Group, Mobile eXperience Business at Samsung Electronics. "We hope it inspires listeners to embrace openness in their own lives, and the experiences and opportunities that come with it."
The song is complemented by a new music video featuring scenes of TXT preparing for a performance, alongside appearances from Team Samsung Galaxy athletes, highlighting their efforts and challenges across various sports.
The single launches at 1 PM (KST) today across multiple music platforms, including YouTube Music, Spotify, Melon, Genie, Bugs, Flo, and Vibe. The music video will be available on Samsung’s official YouTube channel.
In addition to the music video release, the “Open Always Wins” dance challenge will commence, encouraging fans worldwide to show their support and cheer for their favorite athletes.
"We're excited to collaborate on this meaningful project with Samsung. We've infused our single with a sincere message of encouragement, rooting for everyone to bravely face challenges without being disheartened by failure,” said TOMORROW X TOGETHER. “We believe those who overcome and progress through obstacles are the true champions.”
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