Salam and UnifyApps Sign MoU to Accelerate AI Adoption Across Saudi Arabia
Etihad Salam Telecom Company (Salam) and UnifyApps have signed a Memorandum of Understanding (MoU) aimed at accelerating the adoption of artificial intelligence across Saudi Arabia’s government and enterprise sectors.
The partnership was announced at LEAP 2026, where Salam is participating as a strategic sponsor under the theme “Powering what’s next.” The collaboration will combine Salam’s local telecommunications and digital infrastructure capabilities with UnifyApps’ Agentic Automation technology to help organisations streamline workflows, improve operational efficiency and reduce costs.
Partnership to Drive AI-Native Transformation
The agreement is designed to provide government entities and businesses across the Kingdom with a streamlined pathway to adopt AI and build AI-native organisations.
Salam will leverage its position as a local technology and digital transformation enabler, while UnifyApps will provide its specialised Agentic Automation platform. The companies aim to address the specific regulatory, infrastructure and operational requirements of organisations operating in Saudi Arabia.
Abdullah Khorami, Chief Business Officer at Salam, said the partnership supports the company’s ambition to contribute to Saudi Arabia’s digital future and help government and enterprise organisations embrace AI-driven transformation.
He added that the collaboration reinforces Salam’s evolution as a strategic digital transformation partner focused on delivering innovative solutions and supporting the Kingdom’s technology agenda.
Single Point of Contact for Customers
Under the partnership, customers will be able to access a more streamlined AI adoption journey, with Salam serving as a single point of contact for sales, support and delivery.
The model is intended to simplify the deployment of AI technologies while helping organisations navigate Saudi Arabia’s regulatory, infrastructure and operational requirements.
By combining global automation technology with local expertise and accountability, the partnership aims to reduce the risks and complexities associated with enterprise AI adoption.
UnifyApps Brings Agentic Automation Technology
Amr Abou Reslan, Regional Director at UnifyApps, said the company is looking forward to bringing its Agentic Automation platform to Saudi Arabia’s government and enterprise sectors through its partnership with Salam.
He said Salam’s technical capabilities and local market presence make it a suitable partner for helping organisations use AI agents to automate complex workflows and improve operational efficiency.
The companies also aim to contribute to Saudi Arabia’s ambitions to strengthen its position as a regional leader in digital innovation.
Supporting Saudi Arabia’s Digital Transformation Agenda
The MoU aligns with Saudi Arabia’s broader focus on digital transformation and artificial intelligence adoption across public and private sectors.
By providing organisations with a local pathway to access advanced automation technologies, Salam and UnifyApps aim to accelerate the deployment of AI-driven solutions across the Kingdom.
The partnership is expected to support organisations seeking to modernise workflows, improve productivity and reduce operational costs while adopting AI within the Kingdom’s regulatory and infrastructure environment.
The agreement marks another step towards expanding the use of AI and agentic automation across Saudi Arabia’s government and enterprise ecosystem.
