RAK Ceramics and Sobha Group Sign Exclusive Partnership for Surface Solutions
RAK Ceramics, a global leader in ceramic and porcelain surface solutions, has signed a framework agreement with Sobha Constructions LLC, a subsidiary of Sobha Group. This agreement positions RAK Ceramics as the exclusive provider of premium ceramics and porcelain tiles for Sobha’s upcoming construction projects, further enhancing Sobha’s reputation for delivering luxury, sustainable developments.
RAK Ceramics will offer its expertise to provide high-quality surface solutions tailored to Sobha Constructions' stringent standards of safety and comfort. The collaboration marks a significant milestone, bringing together two industry leaders committed to innovation, sustainability, and superior craftsmanship.
Abdallah Massaad, Group CEO of RAK Ceramics, expressed enthusiasm for the partnership, emphasizing how both companies share a dedication to modern luxury and excellence. He noted, “Our premium surface solutions will contribute to shaping some of the most ambitious developments in the UAE.”
Francis Alfred, Managing Director of Sobha Realty, echoed this sentiment, highlighting the partnership’s alignment with Sobha’s focus on design excellence and sustainable living solutions, setting new benchmarks in luxury real estate.
